100. Public Speaking. Not open to seniors. (3). (Excl).

This course focuses on helping students to develop effective public and interpersonal communication skills. Students will be exposed to basic theories of interpersonal communication and models of effective communication. Students will have opportunity to develop their public speaking and interpersonal communication skill through a variety of structured class experiences. The skills addressed in this course will include public speaking, listening, small group communication, giving feedback, conflict resolution, and communication in close relationships. Approximately half of the course will be devoted to public speaking and half to interpersonal communication. You must be present the first two class meetings to hold your spot. Cost:2 WL:1

103. Introduction to Mass Communication. Not open to seniors. (4). (SS).

Providing an introduction to mass communication, this course examines the history and current processes involved in the creation of media products as part of American culture. The course investigates tensions between "high" and popular cultures, between print ad electronic media, and between modernism and postmodernism. The course analyzes political, economic, social and moral factors confronting television, radio, movies, news, advertising, public relations, book publishing, magazines, music videos and sound recording. Three lectures or viewings per week plus one discussion section. Three or four short writing projects required with emphasis on critical analysis of media. Two exams. [WL:1] (Campbell)

202. Freedom of Expression. (3). (SS).

This course focuses on First Amendment protection of speech and expression. There is study of U.S. Supreme Court decisions and general principles of First Amendment law. Emphasis is given to how discrimination against oppressed groups has been involved in struggles for free expression. Topics covered include civil rights protests, television and film censorship, book banning, libel, advertising restrictions and free speech on university campuses. There are 3 exams of equal weight and students may write extra credit papers. Cost:2 WL:1 (Lowenstein)

250. Information Gathering for Mass Media. (3). (Excl).

This course teaches the strategies used in finding information, evaluating its validity and reporting the results in a number of mass media applications, including journalism, public relations, marketing, and advertising. The approach combines research methods used by media professionals and by librarians. Problem-solving assignments are applied to the information industry. [Cost:2] [WL:1] (Hall)

290. News Writing. (3). (Excl).

Covers the fundamentals of newspaper reporting and writing, including defining news, locating stories, documentation, interviewing, clarity in writing, news coverage strategies and copy editing. Weekly assignments. [Cost:2] [WL:1]

301(401). Mass Communication Theory. (3). (Excl).

This lecture and discussion course will present a broad overview of the various theories of mass communication processes and effects on individuals and the social system. Mass communication effects on knowledge, attitudes, and behaviors of individuals, as well as influences on the functioning and ideology of social systems will be covered. After initial review of basic social scientific concepts and methods necessary for an understanding of the reading material the course will give to the examination of theory and research efforts, proceeding, in general, from investigations of individual to societal-level processes. Critical reading and evaluation of social scientific theory and research is expected, and is developed. Grading will be based on midterm, a final, and a paper, in addition to occasional section assignments. Cost:2 WL:4 (Oshagan)

302. Writing for the Mass Media. Comm. 290, or permission of instructor. (3). (Excl). May be repeated for a total of 6 credits with permission of concentration advisor.
This course is designed to improve general writing skills and develop specialized media writing styles including news release, speech, brochure, advertising, business memorandum, and technical writing for annual reports, position papers and marketing/public relations planning. Students are exposed to basic skills required in corporate communication. The current and future underlying management theories of the corporate culture and how corporate policy and goals affect American society and specific market populations will be analyzed and evaluated. Critical thinking regarding corporate responsibility for the 90's and into the 21st century will be encouraged. A final writing project replaces the standard final exam and represents sixty percent of the grade. Method of instruction includes lecture/discussion and writing lab work. Attendance is mandatory. For the Winter Term, 1992, Communication 250 and/or permission of instructor is required. Cost:3 WL:1 (Moseley)

Section 005: Writing for the Mass Media. A course in writing for student publications, particularly The Michigan Daily, though students from other publications will be considered. Participation is with permission of the instructor. It will focus on the theory and practice of writing in journalistic style, and the reporting necessary to provide information for articles. (Hall)

305/Linguistics 305. Political and Advertising Discourse. Junior standing. (3). (Excl).

See Linguistics 305. (Heath)

310. Persuasive Communication. (3). (Excl).

This course presents an overview of the theory and application persuasive communication in modern society. Lectures and readings will cover theories of persuasion and the application of these theories in the contexts of sales, advertising, and political campaigns. Required discussions sections will be used for discussion of readings and related topics as well as completion of two class projects. Students are evaluated based on the two class projects, a midterm and final exam, and participation in discussion sections.

312. Communication and Contemporary Society. (3). (Excl).

Examines the relationship of the mass media to various aspects of contemporary American society. Topics covered in this survey course include: mass communication and the maintenance of cultural norms, social roles, and stereotypes; media as a force for social change; influences on socialization; and the impact of American mass media on governmental, economic, and educational institutions. Popular concerns about particular effects of the media are examined critically in light of research findings. Cost:2 WL:1

320. Film Analysis. (3). (HU).

This course is a survey of the history, theory and aesthetics of the motion picture as illustrated through the works of representative film makers. It considers the types of artistic efforts that go into the making of a motion picture by emphasizing the roles of the director, the editor, the cinematographer as well as the roles of music and composition. The course traces the development of the motion picture from a primitive tool to a sophisticated art form. The latter part of the course is devoted to a selection of various films that illustrate genres, approaches to motion picture art: fantasy, neo-realism, the documentary film. An effort is also made to explain of the more recent developments in film, beginning with the experimental film and concluding with the animated film. There is a midterm examination and final exam. Written scene critiques of a contemporary film are required. There is one major text and one supplementary text. The course format is unusual in that the film medium itself (in the form of short clips, slides, etc.) is used to the largest possible extent in presenting the course material. Students who expect to pursue a film-making sequence should take this course as early as possible, preferably during the freshman or sophomore years. Three lecture hours and one discussion section per week. [Cost:2] [WL:1] (Beaver)

400. The Media in American History. (3). (SS).

This lecture course places the development of American mass media in broader social, economic, and political perspectives. While there are no specific prerequisites, a general grounding in American history is recommended. Grades are based on one hourly exam which is a mix of short-answer and essay questions, plus a term paper and final comprehensive examination. Cost:3 WL:1 (Stevens)

403. Ethics of Journalism. (3). (Excl).
Section 001.
This course will examine standards of performance and codes of conduct for journalists. Students will apply those standards and codes to real and hypothetical cases and situations faced by journalists in the gathering and reporting of the news. Class discussion will be emphasized. Cost:1 WL:1 (Bishop)

Section 002. Political campaign coverage. Understanding and developing the ethics paradagym by which to analyze, evaluate, and comment on journalistic accuracy, fairness and balance. In-depth reporting, integrity, and social responsibility in political ad campaigns, special powerful interest groups, and the possible personal bias of the reporter will be discussed in light of traditional theories regarding ethics. Campaign issues dealing with the economy, the military, domestic and foreign policy as well as issues of character, gender, race, class, and urban/suburban tension will be explored to some degree. A final writing project replaces the standard final exam and represents sixty percent of the grade. Method of instruction includes lecture/discussion/and class projects. Attendance is mandatory. (Moseley)

404. Media in the Marketplace. (3). (Excl).

This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. (Buckley)

405. The Media and the Arts. Comm. 103 and upperclass standing. (3). (Excl).
Section 001.
The course explores the way the arts are reported and reviewed in the mass media. Students study the pivotal role the mass media plays between art event and audience / readership by examining the nature of criticism of a number of art forms: theater, dance, music, the visual arts, literature, and television. A number of related topics are also explored: the power of the critic, censorship and first amendment issues, and ethics and conflicts of interest. Students will attend a number of performance events in conjunction with areas of study. Six short papers and two exams. (Cohen)

Section 002. This course examines the role of popular arts as a creator of meaning and identity for audiences. Students learn interpretive and critical methods of looking at mass media products as artifacts or art forms. The course investigates cultural traditions as expressed through popular and postmodern culture. The course considers television, film, the recording industry, and the popular press. Critical papers are assigned. Two tests. [Cost:2] [WL:1] (Campbell)

406. Mass Communication Research. (3). (Excl).

An introduction to the logic and techniques of social scientific research in mass communication. The course will address (a) methods of framing media research questions, and (b) techniques for gathering and interpreting empirical observations in an effort to answer these questions. It aims at enabling students to evaluate critically the validity of research findings and conclusions. In completing the course, students should also acquire an adequate background in communication research methodology to pursue their own ideas, if they choose, from initial conceptualization of the research question to final conclusions. Text: Babbie, E., THE PRACTICE OF SOCIAL RESEARCH, 4th edition, Belmont, CA.: Wadsworth, 1986, plus course pack. [Cost:2] [WL:1]

410. Introduction to Group Communication. (3). (Excl).

Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. [Cost:1] [WL:1] (Storey)

417. Analyzing Television. (3). (HU).

The daytime soap opera, the evening newscast, the sports telecast, the commercial, the prime-time situation comedy, and the late night talk show all familiar to American television viewers are meaningful cultural documents that speak to the shifting values and the ongoing contradictions of modern life. This course challenges students to explore new ways of thinking about the social, moral, political, artistic, and economic implications of the television experience. Key topics addressed in the course include: narrative theory; content research; authorship and readership; the representation of race and gender; stardom; genre theory; intertextuality. Students should expect to encounter several short writing assignments, as well as at least two exams (a midterm and a final). Cost:3 WL:1 (Morris)

420/Pol. Sci. 420. Politics and the Mass Media. Pol. Sci. 111, 300, 410, or 411. (3). (Excl).

See Political Science 420. (Semetko)

421. Introduction to Radio and Television. Upperclass standing. (3). (Excl).

This course is designed to introduce students to the terminology, aesthtics, and methods of radio and television producing and directing. Lectures are supplemented with a radio and television studio laboratory. Lab sessions take a hands-on approach, allowing students to apply lecture concepts including scripting, program design, and practical operation of studio equipment in a series of exercises designed to focus on various production elements and their influence on message and content. Grading will be based on these laboratory directing projects, tests, and short written assignments. Students must be present at the first lecture and lab sessions to maintain enrollment. Television laboratory sessions will be held at LS&A Television Studios located at 400 Fourth Street. Students should plan schedules to allow for travel time. This course is the necessary prerequisite to Communication 425, an advanced course devoted to radio and television field production. Cost:2 WL:1 (Sarris, Young)

423. Film Practicum for the Writer. English 412 and permission of instructor. (3). (Excl).

This class is a writing practicum where the student will learn the role of the writer in the greater process of the production of media. Each student will participate in the various creative steps involved in bringing a narrative script to the screen. By developing an understanding of the way narrative films are shot and the way the other creative people involved approach one's written material, this course will enrich the student's visual vocabulary, improve dramatic writing skills, and increase their awareness of the collaborative process of film/video. The class will be structured such that every student will write a number of exercises, which someone else will direct, the writer, in turn, will direct another's writing and so on. We will also analyze the written and visual techniques in a number of contemporary films and videos. Every student will write and direct several short exercises in addition to a short, finished tape (5-7 min.). Previous classes or experience with video production and/or screenwriting advised. Cost:2 WL:1 (M.Hurbis-Cherrier)

427. Preparation of Radio and TV Continuity. Junior standing. (3). (Excl).

Students will write several non-dramatic scripts of radio and television program material. The weekly writing assignments include commercials, editorials, commentaries, documentaries, features, and public service announcements. Students must creatively write their scripts in the proper television or radio format, and the scripts must read for a precise amount of time. Good writing skills are essential for success in the course. The course will consist of lectures, peer evaluation of written work, in-class writing exercises, and analysis of professional scripts that are on audio or video tape. Attendance at every class is mandatory and students must participate in class discussions. This course may be taken to fulfill the ECB junior-senior writing requirement.

428. Writing Drama for Film and Television. Junior standing. (3). (Excl).

This course is a workshop in writing dramatic narrative scripts for feature length films or made for T.V. movies. The objectives of this class are to teach skills for the development of dramatic concepts (structure, character, dialogue, etc.), to provide a better critical understanding of the devices used by screenwriters and filmmakers, to encourage an appreciation for the writer's role in filmaking (both possibilities and limitations), and finally to teach the standard format of the screenplay. This class requires the completion of a feature length screenplay, analysis of several scripts, group critiques of work, and various other writing assignments. Cost:1 WL:1 (Hurbis-Cherrier)

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