Courses in Communication (Division 352)

100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (Excl).

This course is recommended for students who will be pursuing degrees or careers in teaching, law, business, administration, or politics and others who are concerned with communicating effectively with the general public. Course topics include audience and speech analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourages them to develop and present messages which have maximum audience impact. [Cost:1] [WL:1]

103. Media of Mass Communication. Not open to seniors. (4). (SS).

This course will examine (1) the organization and operation of the mass media in society, as well as (2) the influence of the mass media on individuals and society. The overall approach of Communication 103 will be to first understand how the media organization is structured, and then to cover the facts available about media effects. Topics discussed in relation to effects include violence, pornography, knowledge, beliefs, behavior, advertising, news, campaigns. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on three one-hour examinations. The required texts is: J. Dominick THE DYNAMICS OF MASS COMMUNICATION. [Cost:2] [WL:1] (Oshagan)

202. Freedom of Expression. Comm. 103. (3). (SS).

The course examines the historical, sociological, legal and political bases for freedom of expression. There is an emphasis on U.S. Supreme Court cases interpreting the First Amendment. Emphasis is also placed on analysis of current events and their relation to concepts discussed in class. There are two hourlies and a final exam. [Cost:2] [WL:1] (Buckley)

250. Information Gathering for the Mass Media. Comm. 103 and concentration in Communication; sophomore and junior only. (3). (Excl).

This course teaches the strategies used in seeking information and evaluating its validity in a number of mass media applications, including journalism, broadcasting, marketing, media research and public relations. The basic approach combines research methods used by librarians and journalists in a problem-solving model that applies to many tasks in the information industry. Institutional, human, library and data base and special sources are examined. A computer game helps introduce the search strategy model. There are lectures and weekly assignments. There is a final project, not a final exam. Preference is given to Sophomores and Juniors who are Communication concentrators. The course should be taken prior to other writing courses in the department. [Cost:2] [WL:1] (Marzolf)

290. News Writing. Comm. 250 and sophomore standing. (3). (Excl).

This course teaches the fundamentals of newspaper reporting and writing for general audiences. Areas to be covered include: defining news, copy editing, AP style, leads, story organization, reporting basic news stories, covering speeches/meetings/press conferences, interviewing techniques and descriptive writing. An ability to type is essential. In addition to assigned texts, students will be expected to read daily newspapers. Weekly discussion sessions and on-deadline writing labs will be led by supervised teaching assistants. Periodic quizzes on course material and current events will be given. There is no midterm nor final exam. Students are evaluated on class participation and writing performance of both in-class exercises and take-home projects. Communication 290 is part of the departmental undergraduate writing sequence and is a mandatory prerequisite for the ECB-credit Communication 302. [Cost:2] [WL:1] (Green)

302. Writing for Mass Media. Permission of instructor. (3). (Excl). May be repeated for a total of 6 credits with permission of concentration advisor.

Students do advanced reporting and writing for magazines and newspapers. Emphasis is on style, story development and research. Appropriate markets and audiences are studied. Weekly assignments plus longer articles of publishable quality are required. [Cost:2] [WL:1] (Kubit)

310. Persuasive Communication. Comm. 103. (3). (Excl).

In this lecture course, we will investigate the ways in which people try to influence the attitudes and behavior of others. The topics covered should be of special interest to people who are concerned with public relations, labor-management problems, advertising directed toward social issues, and social action programs. There will be one final, a group project, and two individual projects. Student class participation will be counted toward the final grade. [Cost:2] [WL:1] (Allen)

320. Film Analysis. (3). (HU).

This course is a survey of the history, theory and aesthetics of the motion picture as illustrated through the works of representative film makers. It considers the types of artistic efforts that go into the making of a motion picture by emphasizing the roles of the director, the editor, the cinematographer as well as the roles of music and composition. The course traces the development of the motion picture from a primitive tool to a sophisticated art form. The latter part of the course is devoted to a selection of various films that illustrate genres, approaches to motion picture art: fantasy, neo-realism, the documentary film. An effort is also made to explain some of the more recent developments in film beginning with the experimental film and concluding with the animated film. There is a midterm examination and final exam. Written scene critiques of a contemporary film are required. There is one major text and one supplementary text. The course format is unusual in that the film medium itself (in the form of short clips, slides, etc.) is used to the largest possible extent in presenting the course material. Students who expect to pursue the film-making course sequence should take this course as early as possible, preferably during the freshman or sophomore years. [Cost:2] [WL:1] (Beaver)

401. Mass Communication Theory: Selected Topics. Comm. 103 and junior standing. (3). (Excl).

The purpose of this course will be to examine the nature of "culture", and the way it is studied, from a communication theory perspective. We will consider competing definitions of culture throughout the disciplines; these will include the anthropological concept of culture as a "whole way of life," general sociological concepts which locate culture in the realm of symbolic action, thoughts, and meanings, more specific sociological treatments which examine symbolic artifacts, particularly objects of aesthetic and political expression, and treatments originating in the field of communication which look at culture through the myths embodied in the mass media and other cultural products. Our goal will be to come to an understanding of how it makes sense to talk about "culture" in complex, modern society. We will explore current thoughts as to the emergence and configuration of modern society and the modern individual, particularly as these entities shape, and are shaped by, modern culture. We will ask general questions concerning the relationship between culture and society: how does culture reflect society? what social processes shape the popular culture we live in? are there "enduring patterns" of American culture. Course work will include several short papers, a research paper, a midterm and a final exam. [Cost:3] [WL:1] (Press)

404. Media and the Marketplace. Comm. 103, 202, and upperclass standing. (3). (Excl).

This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. [Cost:2] [WL:1] (Buckley)

405. The Media and the Arts. Comm. 103 and upperclass standing. (3). (Excl).
Section 101.
With an emphasis on popular culture and television, this course examines the role of popular arts as a creator of meaning and identity for audiences. Students learn interpretive, critical methods for looking at mass media products as both art and commodity. The course investigates a variety of story forms that weave through culture including mystery and melodrama. In addition to examining these story forms in television, the course also takes up historical developments in "new" journalism, advertising, postmodernism, sports and music and their connections to narrative tradition. Required: Three papers (with rewrites possible), midterm critical journal, and final exam. [WL:1] (Campbell)

Section 102. With an emphasis on popular culture and television, this course examines the role of popular arts as a creator of meaning and identity for audiences. Students learn interpretive and critical methods of looking at mass media products as artifacts or art forms. The course investigates cultural traditions as expressed through popular culture. In addition to examining various television genres, the course also considers feature films, the recording industry, the popular press, and performing arts. Four critical papers are assigned, plus a midterm journal and a final exam. [Cost:2] [WL:1] (Mascaro)

420/Pol. Sci. 420. Politics and the Mass Media. Pol. Sci. 111, 300, 410, or 411. (4). (Excl).

See Political Science 420. (Williams)

427. Preparation of Radio and TV Continuity. Junior standing. (3). (Excl).

This course is designed to give students experience in writing various types of radio and television continuity. The writing assignments include: radio and television commercials, public service announcements, broadcast editorials, feature talks, continuity for radio or television shows which feature music, comedy scripts and planning of hour-long documentaries for which seven to ten minutes of narrative connective material are written. Emphasis is on use of language and visuals to influence viewer perception, as well as adapting writing to script formats and precise lengths of time as required by the profession. Instruction is through lecture, written comments on scripts, individual conferences, critical in-class analysis by peers, and evaluation and analysis of professional scripting through the use of video and audio tapes. Students are expected to attend the class regularly and to participate in class discussions. You must be present at the first class meeting to maintain your enrollment. [Cost:2] [WL:1] (Sarris)

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