Courses in Communication (Division 352)

100. Public Speaking. No credit granted to those who have completed 102. (3). (HU).

This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Storey)

101. Interpersonal Communication. (4). (SS).

This course is designed to provide students with an increased understanding of the complex processes underlying everyday person-to-person communication. Topics discussed typically include the relation of interpersonal perception and communication, the creation of interpersonal understanding through communication, the role of communication in the development of relationships with others, nonverbal communication, barriers to communication, the strategic management of interpersonal interaction, and the general structure of informal communicative transactions. Evaluation of students is based on exams and assigned papers. (This course is a pre-concentration requirement.) (Shubert)

102. Communication for Educators. Open only to students who will be teaching certificate candidates. No credit granted to those who have completed 100. (3). (HU).

Available only to teaching certificate candidates, this course is designed to develop the communication skills necessary for effective teaching. Specific units include general theories of communication, nonverbal communication in the classroom, interpersonal communication between teachers and students, lecturing and public speaking techniques applicable to educational environments, and facilitating group communication for instructional purposes. Course requirements usually include a midterm, a final project/examination, and three or four presentations utilizing different teaching techniques. Approximately equal emphasis is placed on oral performance and knowledge of theoretical material.

103. Media of Mass Communication. I and II. (4). (SS).

This course is a survey of the structure and working process of the broadcasting, newspaper, magazine, and film industries and includes an analysis of the effects of these media on contemporary society with special emphasis given to political, economic, and psychological behavior, and to social change. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. A short critical paper/project may also be required. Two texts and a course pack constitute required reading. (Porter, Martin, Watkins)

202. Freedom of Expression. (3). (SS).

Following an historical survey of the English and early American roots of free expression guarantees, the course relates such forms of control as licensing, sedition, obscenity, censorship, and secrecy to current situations. The course seeks to define free expression today and to show how that freedom evolved. It is primarily a lecture course and students are evaluated on the basis of two short answer examinations plus a final examination. Offered Winter Term only. Required for Communication concentrators. (Stevens)

210. Persuasive Communication. (3). (HU).

Exploration of the principles of persuasion as applied in print, broadcast, and interpersonal communication. From the theoretical perspective of balance theories of attitude change, strategies are examined for such topics as: attention, perception, credibility, identification, reinforcement, activation, logical proof, reducing resistance, verbal suggestion, and motivation. Students make two individual presentations, one oral and one written, on proposed projects of a creative, critical or experimental sort. In addition, students complete a final team project involving development of a persuasive campaign using several media. Class format involves lectures and discussion sections, some films, readings, a final exam. Required of concentrators in Communications. (Martin)

290. News Writing. Sophomore standing. (3). (Excl).

This course teaches the fundamentals of journalistic writing for newspapers and general audiences. The ability to type is essential. Laboratories and discussion sessions are led by teaching assistants and cover topics such as journalistic writing style, news values, writing news leads, information seeking, copy editing, and interviewing. Laboratory sessions are used for writing and for editing in class. Teaching assistants also confer with students individually during the term to discuss student writing progress. Communication 290 makes use of computer-assisted instruction. Students are taught to use computer terminals for input of written assignments. Periodic performance tests are given to determine student progress in the course. (Parsigian)

302. Writing for Mass Media. Comm. 290. (4). (Excl).
Section 001
An advanced journalistic writing course designed to teach students how to report on business and economics for newspapers, periodicals, television, and radio. Students will gain experience in using a variety of research methods and materials appropriate to business and economics reporting, including public documents and corporate records. Students will practice covering local, regional, and national stories using a variety of formats and styles. Students will also learn how to analyze critically topical economic issues in the news, as well as the media which report these issues. Students will be required to write a number of stories and participate in a class project. There will be frequent visits from professional business writers. (Buckley)

Section 002 This is an advanced journalistic writing course. Successful completion of Communication 290 is the prerequisite for Communication 302, and students who receive a "C" or lower should not elect the course. Ability to originate story ideas and work independently is essential. Knowledge of the AP style rules is required. Certain sections may deal with specific topics. (Marzolf)

403. Analyzing the Media. Junior standing. (4). (SS).

This course examines the practices, ethics, values and performance of the modern American mass media. Students will look at the practitioners' definitions of their jobs and responsibilities, at media standards and codes of ethics and how these work out in terms of media content. Case studies and critical analysis of the media from scholars and popular writers will be used. There will be assigned texts and readings. A short paper, group project, and critical article will be required. There will be a final examinations. (Marzolf)

404. Media and the Marketplace. Upperclass standing. (4). (SS).

An examination of the economic structure of mass media industries. Attention is focused on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of mass media products. Explores why mass media industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, television, radio, cable, telecommunication, book, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates those distinctive attributes of the media marketplace that influence the nature of the competitive process. Grades are based on multiple-choice exams and a research paper. Required readings are diverse and challenging. Previous course work in economics and business is helpful but not required. (Buckley)

407. Television and Children. (3). (SS).

The course is an upper-level overview of the field of children and television. We will deal with each of the major issues in the discipline: aggression, prosocial behavior, educational programming, network decision-making, legal issues, and so forth. A background in developmental psychology or another behavioral science is helpful, and recommended. Grades will be based on viewing assignments, observational work, a major paper or project, and exams. Course is three hours lecture per week. The texts will be: Dorr and Palmer, Children and the Faces of Television: Teaching, Violence, Selling; Kelly and Gardner, Viewing Children Through Television; Lesser, Children and Television; a course pack of related articles. (Watkins)

408. Introduction to Organizational Communication. Upperclass standing. (3). (HU).

The purpose of the course is to help students improve their understanding of communication structures and processes in the organization. The approach taken is to examine communication structures and processes at various levels of the organization: intrapersonal, dyadic, group, network and organizational levels. The emphasis is on improving one's understanding of communication behavior in organizations. For this reason, special attention is given to the study of motivation in organizational settings. Topics covered include person perception, non-verbal communication, and motivational theories at the intrapersonal level; interpersonal conflict, transactional analysis, and approaches to examining interpersonal communication (persuasion, contextual, rule-governed) at the dyadic level; decision making and problem solving approaches, role behavior, and leadership behavior at the group level; the study of formal and informal communication patterns and structures at the network level; innovation, decision-making, communication climates and design issues at the organizational level and the analysis of environmental issues, organizational scanning, and advocacy advertising at the interorganizational level.

Section 001. Special topics include communication assessment as part of organizational development, the communication audit and internal communication programs. Students will be required to attend lectures, read a selected text, and take two written in-class examinations. (Colburn)

Section 002. Special topics include advocacy advertising, information processing as a part of organizational design, environmental analysis of social issues facing major corporations, communication in high technology firms, and new communications technology in the workplace. There is also a special unit on the art of Japanese management. (DePietro)

409. The Michigan Journalist. Comm. 290 or permission of instructor. (3). (Excl).

The Michigan Journalist is an experimental periodical designed to permit a select group of undergraduate and graduate students to write, edit, photograph and lay-out for publication. Each of three issues put out in the term has a unifying theme. Staffers' articles explore it, reporting directly to the student editor and faculty advisor. Evaluation is based on the quality of work produced, and the individual's ability to function in a professional context. The class meets one period weekly for lab/seminar purposes; more often as the journalistic process requires. (Eisendrath)

410. Introduction to Group Communication. Junior standing. (3). (HU).

This course is a basic course focusing on the analysis of communicative interaction in small groups. The course provides (1) an introduction to important concepts, research and theory in small group communication, (2) a chance to explore the practical implications of small group theory and research and (3) several opportunities for students to participate in small group discussions which allow for immediate analysis of group communication.

Section 001. Student evaluation is based upon a group project, an individual paper and two exams. Required texts: Victims of Groupthink by Irving Janis; Change by Watzlawick, Weakland and Fisch; course pack readings. (Folger)

Section 002. (Storey)

411. Theory and Practice of Argumentation. Comm. 100. (3). (HU).

The purpose of this course is to provide both basic theory and practice in argument. The structure of the class calls for a series of lectures on the principle terms and concepts in argument followed by actual classroom debates. Topics for debate are selected by students enrolled in the class. The course is limited to twenty-four students a term. Requirements include a midterm and final examination, one argumentative speech and participation in three classroom debates. (Colburn)

412. Elements of Persuasion. Comm. 100 or 102. (3). (HU).

This is a lecture course focusing on competing theoretical accounts of persuasion (the evidence concerning them, the problems they have encountered, etc.) and on research evidence concerning the effects of various factors on persuasion. No special background is required. The grade is based equally on each of two exams (midterm and final) and an individual project. (Allen)

420/Pol. Sci. 420. Politics and the Mass Media. Pol. Sci. 111, 300, 410, or 411. (4). (SS).

See Political Science 420. (Traugott)

425. Introduction to Radio and Television Directing. Comm. 421. (3). (HU).

This is the second in the production sequence (prerequisite 421). It is designed to advance the student's knowledge of and skills with video production with an emphasis on directing and producer skills. Grading is based on studio exercises, outside assignments, two exams, and crew work. You must be present at the first class meeting to retain your place in class. (Reagan)

427. Preparation of Radio and TV Continuity. Upperclass standing. (3). (Excl).

This course is designed to give students experience in writing five or six different types of radio or television continuity. The writing assignments are as follows: a radio commercial, a television commercial, a four-minute feature talk for radio, the continuity for a radio or television show that features dance or music or both, a comedy script, written in company with two other students in the class, a five-minute television script designed for an audience of children, and the planning of an hour-long radio or television documentary for which seven to ten minutes of narrative connective material is written. There are brief lectures but students gain most of their background for writing the scripts from the textbook. The scripts are read by the instructor and a written evaluation is provided for each script. Class time is mainly taken up with the reading of scripts by the students who have written them. The scripts are then discussed and evaluated by the students and instructor. Grading is based on the quality of the scripts. Students are also expected to attend the class regularly and to take part in the discussions. You must be present at the first meeting of the class to maintain your enrollment. If you cannot be present, notify the instructor in advance. (Watson)

500. Seminar. Open to senior concentrators. (1-4). (Excl). May be repeated for credit.
Section 019: New Communication Technologies.
Meets two days per week, one and one-half hours per session. One session will be devoted to lecture and text material; the other will be split into two halves with approximately fifteen students apiece for discussion of the week's "effects" readings, and for presentations. The purpose of this course is to familiarize the student with the technologies of communication that have recently or will soon be available. These include cable TV, digital audio and video, computer networks, and cell radio, among others. Readings are from a text and UGLI reserve. Grading criteria include two examinations, a set of short (one-page) papers, a group presentation, discussion and a term paper. (Reagan)

Section 021: Opinion Function. An examination of the opinion/editorial function of the news media in the context of the first amendment, including the newspaper, magazine, and radio-TV editorial, and channels provided for the dissenting views, such as letters from readers/listeners; also, actual practice in editorial research, editorial thinking and editorial writing. (Hovey)

528 Advanced Television Writing. Comm. 428 or permission of instructor. (3).

This course is designed for those with some experience in dramatic writing and an understanding of television production. Each student is required to complete a script for a made-for-TV movie (90 minutes-2 hours) OR a script for a one hour dramatic series and a 30 minute situation comedy. Several exercises in character development and plot design will also be assigned. In-class discussions will focus on script analysis and critical evaluation of dramatic television programming. (Watson)

552. Society and Mass Media. Graduate standing or permission of instructor. (3). (SS).

In this seminar, we will explore the processes and effects of communication. Also, we will examine various substantive issues and the accompanying evidence regarding the role of the mass media on various types of social systems. (Allen)

553. Media Economics. Comm. 404 or permission of instructor. (3). (SS).

To help students examine and evaluate media performance in light of economic and marketing techniques, industry trends and concentration concepts. (Currier)

558. The Ethnic Press. (3). (SS).

This seminar will investigate the development of the ethnic press in Michigan. After a general introduction covering state history and immigration studies, each student will select an ethnic group for in-depth study. Students will present a paper on the group's history in Michigan, a content study of one of the group's newspapers during the World War I era and an interview on tape with an ethnic editor. Reading ability in a foreign language is necessary for this research in most cases. Readings include books and articles on reserve and one or two texts on the immigrant and the ethnic press. (Marzolf)

559. Foreign Correspondence. Permission of instructor. (3). (Excl).

Reporting International Affairs is designed to allow a select group of graduate students, hopefully with reading knowledge of a foreign language, to evaluate the quality of current media performance. The class as a whole will closely monitor US broadcasts and publications; individuals will compare these with available foreign journals. Group discussion will center around exchanges based on specific news events viewed from the cross-cultural perspective thus built into the structure of the course and be enriched by: (1) Visits of US-based foreign correspondents for accounts of their procedures; (2) Visits to international divisions of multinational corporations, to gauge the effectiveness of their communications systems; (3) Visits from diplomats for their impressions of international understanding. (Eisendrath)


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