Courses in Communication (Division 352)

100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (Excl).

This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in teaching, law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Storey)

103. Media of Mass Communication. Not open to seniors. I and II. (4). (SS).

This course examines (1) the political, economic and historical context in which American mass media of communication perform, (2) the structure and functioning of the broadcasting, newspaper, magazine, book publishing, sound recording, and film industries and (3) the effects of these media on contemporary society and culture. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts constitute required reading: Hiebert, Ungerait and Bohn, Mass Media IV, and Lowery and DeFleur, Milestones of Mass Communication Research. (Martin and Buckley)

202. Freedom of Expression. Comm. 103. (3). (SS).

This lecture course seeks to define free expression and to show how freedom of speech and press evolved. It weighs the personal and societal benefits from unrestricted freedom against societal interests in preserving order, reputations and morals. It considers ethical, as well as legal, restraints. All exams (two hourlies and a final) are machine-graded, multiple- choice. There are no term papers. Offered Winter Term only. Required for Communication concentrators. (Buckley)

290. News Writing. Comm. 250 and sophomore standing. (3). (Excl).

This course teaches the fundamentals of journalistic writing for newspapers and general audiences. The ability to type is essential. Laboratories and discussion sessions are led by teaching assistants and cover topics such as journalistic writing style, news values, writing news leads, information seeking, copy editing, and interviewing. Laboratory sessions are used for writing and for editing in class. Teaching assistants also confer with students individually during the term to discuss student writing progress. Periodic performance tests are given to determine student progress in the course. (Buckley)

302. Writing for Mass Media. Comm. 290. (3). (Excl).
Section 001 Economic and Business Reporting.
This is an advanced journalistic writing course. Communication 290 is a prerequisite. The course is designed to teach students how to report on business and economic topics for newspapers and periodicals. You will gain experience in using a research method that is based in social science techniques. You will learn how to use reference materials appropriate to business and economic news reporting. You will learn how to analyze business and economic issues reported by the various media. An you will learn how to apply all the above to your writing assignments. (Parsigian)

Section 003 Magazine Feature Writing. This section of the undergraduate, journalism writing sequence will concentrate on feature writing for both general and special interest magazines. Emphasis will be placed on developing substantive and stylistic techniques in the major areas of: the personal essay, the personality profile and a news feature of publishable quality. Wednesday sessions will be comprised of lectures/class discussions of assigned readings from current non-fiction collections and periodicals. Friday labs will entail weekly, in-class writing exercises. In addition, throughout the term, student-writers will be responsible for producing three take-home writing assignments. An ECB-level writing proficiency will be expected. Attendance and strict adherence to class deadlines are mandatory. (Kubit)

Section 004. A course emphasizing public affairs journalism. Through outside writing assignments, lab exercises and discussion, students will learn the techniques of gathering and communicating information about local government, public education and criminal justice. Writing assignments and lab exercises will be used as the basis for evaluating students. Lectures and discussions will also touch on laws governing libel, the conduct of governmental bodies and public access to governmental information. (Bishop)

310(210/412). Persuasive Communication. Comm. 103. (3). (HU).

Exploration of the principles of persuasion as applied in print, broadcast, and interpersonal communication. From the theoretical perspective of balance theories of attitude change, strategies are examined for such topics as: attention, perception, credibility, identification, reinforcement, activation, logical proof, reducing resistance, verbal suggestion, and motivation. Students make two individual presentations, one oral and one written, on proposed projects of a creative, critical or experimental sort. In addition, students complete a final team project involving development of a persuasive campaign using several media. Class format involves lectures and discussion sections, readings, a final exam. (Martin)

312(212). Communication and Contemporary Society. Comm. 103 and concentration in Communication. (3). (HU).

An examination of changes in communication practices that have affected "elite" and "popular" culture in the United States, and of cultural and social changes that have affected the modes and functions of communication. Some topics: cultural pluralism and access to communication channels, pressures for cultural homogeneity affecting communication practices, cultural myths and rituals reinforced in public communication media, communication genres, styles and modes, communication technology and privacy autonomy, communication and social change, cultural "imperialism." Lectures, discussions, readings in a course pack. Three "spotlight" papers, midterm and final exams. (Martin)

401. Selected Theories of Communication. Comm. 103 and one theory and research course. (3). (SS).

Communication 401 provides an overview of theories of communication relevant to both fact-to-face and mediated communication. The course begins by establishing a general framework for understanding communication theory. The framework includes consideration of the historical, philosophical, and interdisciplinary influences on the development of theories about communication, the primary modes of discourse used in communication theory, and the major scientific approaches utilized in the construction of communication theories. The second section of the course concentrates on three levels of study: the social, the interactional, and the individual. The major issues related to the development of communication theory at each level are discussed and representative theories are analyzed. Grading is based on two hourlies, section assignments and a final exam. Required readings include two textbooks and course pack articles. (Harrington)

402. Comparative World Journalism. Comm. 103 and upperclass standing. (3). (Excl).

Describes and analyzes the newsgathering, processing, and distribution systems of major industrialized countries and several representative countries from less developed parts of the world; also describes world news agencies. (Porter)

404. Media and the Marketplace. Comm. 103, 202, and upperclass standing. (3). (Excl).

This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. (Buckley)

407. Television and Children. Comm. 103, and 401 or 406. (3). (Excl).

The course is an upper-level overview of the field of children and television. We will deal with each of the major issues in the discipline: behavioral effects, impact on education and consumerism, programming structure and network considerations, legal regulation and policy development. Junior standing and a background in developmental psychology or another behavioral science is helpful, and recommended. Grades will be based on viewing assignments, observational work, a major paper or project, and exams. Course is three, one hour lectures per week. The text will be Dorr and Palmer, Children and the Faces of Television: Teaching, Violence, Selling; Kelly and Gardner, Viewing Children Through Television; Lesser, Children and Television, and a course pack of related articles. (Watkins)

410. Introduction to Group Communication. Junior standing. (3). (Excl).
Section 001.
Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. (Storey)

420/Pol. Sci. 420. Politics and the Mass Media. Pol. Sci. 111, 300, 410, or 411. (4). (Excl).

See Political Science 420. (Traugett)

421. Introduction to Radio and Television. Comm. 103, one institutions course, and upperclass standing. (3). (N.Excl).

A lecture, discussion course considering the history, development and criticism of American broadcasting, with an emphasis on social, cultural and economic implications plus special consideration of current issues. A term paper is assigned and a midterm and a final exam are given. This course is a prerequisite to Communication 425, which is devoted to radio and television production. (Beaver)

425. Introduction to Radio and Television Directing. Comm. 421. (3). (N.Excl).

This course is designed to give students experience in studio production and directing of radio and television. Students will learn the fundamentals of live-on-tape production and receive practical experience in planning, writing, producing, directing and performing in television and radio programs. Evaluation will be based primarily on production exercises. Instruction will consist of lecture, laboratory exercises and in-class critique of student work. (Sarris)

427. Preparation of Radio and TV Continuity. Comm. 250, 425, and upperclass standing. (3). (Excl).

This course is designed to give students experience in writing seven or eight different types of radio or television continuity. The writing assignments include: a radio commercial, a television commercial, a broadcast editorial, a four-minute feature talk for radio, the continuity for a radio or television show that features music, a comedy script, written in company with two other students in the class, and the planning of an hour-long radio or television documentary for which seven to ten minutes of narrative connective material is written. There are brief lectures but students gain most of their background for writing the scripts from the textbook. The scripts are read by the instructor and a written evaluation is provided for each script. The scripts are then discussed and evaluated by the students and instructor. Grading is based on the quality of the scripts. Students are also expected to attend the class regularly and to take part in the discussions. You must be present at the first meeting of the class to maintain your enrollment. If you cannot be present, notify the instructor in advance. (Watson)

428. Writing Drama for Radio and Television. Comm. 250, 421, and upperclass standing. (3). (N.Excl).
Writing Drama for Television and Film.
This course is designed to introduce students to dramatic scriptwriting for television and film. During the term, each student is required to complete a script for a full length feature film or a made-for-television movie OR a script for a one hour dramatic episode for a television series and a 30 minute situation comedy. In addition, short exercises in character development, dialogue, plot design and creative visualization will be assigned. Class time will be divided between lecture, critical discussion of dramatic theatrical film and television programming, and in-class evaluation of student work. Attendance is thus important and required. (Sarris)

500. Seminar. Open to senior concentrators. (3). (Excl). May be repeated for credit.
Section 019: Print and Electronic Communication.

Section 033: Issues in Persuasion. We will explore the contemporary issues and problems of persuasion. Our approach to the study of persuasion is intended to serve three basic functions: (1) to inform persuasive practice, enabling potential persuaders to maximize their opportunities for social control; (2) to enable us to become more intelligent and discriminating consumers of persuasive communication, and (3) to add to our understanding of human psychology and the individual's place in society and culture. Students will be evaluated on the basis of their performance on two exams and a short term paper. Although this will be a lecture course, class participation will be strongly encouraged. (Allen)

521. History of the Motion Picture. Upperclass standing. (3). (Excl).

This course is a historical survey of international film styles, examining through representative works the uniqueness of cinematic expression in twelve separate countries. The course analyzes the role played by the motion picture in the life of the countries surveyed as well as the social, cultural and political conditions which have given rise to ideas and styles of special national character. Among the countries examined are Germany, Italy, India, Israel, the United States, Australia, Japan, France, Russia, Poland and Great Britain. An introductory film aesthetics course is recommended but not essential. Course evaluation is based on a series of short papers and an examination. Weekly film screenings, lectures and discussions constitute course content. A nominal lab fee is charged for the film screenings. (Beaver)

553. Media Economics. Comm. 404 or permission of instructor. (3). (Excl).

This course is designed for upperclass and graduate students who want to understand the economics of the media. The first three lectures cover economic technology and applications. Then market strategy, industry trends and concentration trends are covered in four lectures. The third block analyzes the media firm financially buying and selling of television stations. The fourth block of five lectures covers management, organization, new products, and developments. The basic aim of the course is to help students in journalism and communication understand the economic environment that the firm must operate in to survive. Another aim is to dispel the idea that marketing and financial expertise should naturally stop an editor from creating, running or controlling a media organization. Students should have economics, statistics, and accounting courses and have taken Communication 404. A term paper and final exam is required. (Currier)

559. Foreign Correspondence. Permission of instructor. (3). (Excl).

Reporting International Affairs is designed to allow a select group of graduate students, hopefully with reading knowledge of a foreign language, to evaluate the quality of current media performance. The class as a whole will closely monitor US broadcasts and publications; individuals will compare these with available foreign journals. Group discussion will center around exchanges based on specific news events viewed from the cross-cultural perspective thus built into the structure of the course and be enriched by: (1) Visits of US-based foreign correspondents for accounts of their procedures; (2) Visits to international divisions of multinational corporations, to gauge the effectiveness of their communications systems; (3) Visits from diplomats for their impressions of international understanding. (Eisendrath)

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