100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (Excl).
This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in teaching, law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Storey)
103. Media of Mass Communication. Not open to seniors. I and II. (4). (SS).
This course examines (1) the political, economic and historical context in which American mass media of communication perform, (2) the structure and functioning of the broadcasting, newspaper, magazine, book publishing, sound recording, and film industries and (3) the effects of these media on contemporary society and culture. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts constitute required reading: Dominick, THE DYNAMICS OF MASS COMMUNICATION, and Atwan, Orton, and Westerman, AMERICAN MASS MEDIA. (Porter and Semetko)
202. Freedom of Expression. Comm. 103. (3). (SS).
This lecture course seeks to define free expression and to show how freedom of speech and press evolved. It weighs the personal and societal benefits from unrestricted freedom against societal interests in preserving order, reputations and morals. It considers ethical, as well as legal, restraints. All exams (two hourlies and a final) are machine-graded, multiple- choice. There are no term papers. Offered Winter Term only. Required for Communication concentrators. (Stevens)
250. Information Gathering for the Mass Media. Comm. 103 and concentration in Communication. (3). (Excl).
This course teaches the strategies used in seeking information and evaluating its validity in a number of mass media applications, including journalism, broadcasting, marketing, media research and public relations. The basic approach combines research methods used by librarians and journalists in a problem-solving model that applies to many tasks in the information industry. Institutional, human, library and data base sources are examined. A computer game helps introduce the search strategy model. The course will be taught with three lectures, and will make use of several short weekly assignments. There will be a midterm and a final. Preference is given to sophomores and juniors who are Communication concentrators. The course may be taken prior to other writing courses in the Department. Course pack readings and texts. (Marzolf)
290. News Writing. Comm. 250 and sophomore standing. (3). (Excl).
This course teaches the fundamentals of newspaper reporting and writing for general audiences. Areas to be covered include: defining news, copy editing, AP style, leads, story organization, reporting basic news stories, covering speeches/meetings/press conferences, interviewing techniques and descriptive writing. An ability to type is essential. In addition to assigned texts, students will be expected to read daily newspapers. Weekly discussion sessions and on-deadline writing labs will be led by supervised teaching assistants. Periodic quizzes on course material and current events will be given. There is no midterm nor final exam. Students are evaluated on class participation and writing performance of both in-class exercises and take-home projects. Communication 290 is part of the departmental undergraduate writing sequence and is a mandatory prerequisite for the ECB-credit Communication 302. There will be no exceptions. (Kubit)
302. Writing for Mass Media. Comm. 290. (3). (Excl).
Students learn a methodology of advanced reporting and writing techniques that they can apply to any type of mass media output. Emphasis is on how to locate ideas for mass media copy, find research and interview sources for copy content, organize that content for the writing task, meet the reporting and writing criteria mass media producers expect. The course is taught in 12 lecture and six discussion sessions. Writing assignments are completed in six lab sessions. Six outside assignments assist students in the preparation of a final mass media piece of publishable quality. Evaluations are based on assignments and final paper, number of points accumulated, the students' relative standing in the class. (Parsigian)
310(210/412). Persuasive Communication. Comm. 103. (3). (HU).
In this lecture course, we will investigate the ways in which people try to influence the attitudes and behavior of others. The topics covered should be of special interest to people who are concerned with public relations, labor-management problems, advertising directed toward social issues, and social action programs. There will be two exams and a short individual project. Student class participation will be counted toward the final grade. (Allen)
312(212). Communication and Contemporary Society. Comm. 103 and concentration in Communication. (3). (HU).
The course will consist of a series of lectures by U of M and outside specialists on issues currently facing the mass media. The survey will cover radio, TV, film and print media from a number of legal, economic, historical and other viewpoints. It is intended as a second-level communication course and will also introduce students to a number of faculty with whom they might study in advanced or graduate-level courses. There will be two required texts, two papers during the term and two exams, one at midterm and one final. (Schumacher)
401. Selected Theories of Communication. Comm. 103 and junior standing. (3). (SS).
The course provides a selection of communication theories with special emphasis on mass communication institutions, processes and effects. We consider theories to be stories about our world, and our selection of stories falls into two classes: the scientific and the humanistic. Students will learn the fundamentals of theory reading and evaluation, and will demonstrate their knowledge of these skills through two essay exams and discussion section assignments. Required readings include a course pack and two texts. (Nienhaus)
402. Comparative World Journalism. Comm. 103 and upperclass standing. (3). (Excl).
Describes and analyzes the mass media and newsgathering, processing, and distribution systems of major industrialized countries and several representative countries from less developed parts of the world; also describes world news agencies. Course pack. Three exams and a research paper. (Porter)
403. Analyzing the Media. Comm. 103, 202, and junior standing. (3). (Excl).
After an overview of past and current standards of performance and professional codes of conduct, students will apply such standards to real and hypothetical cases and situations faced by journalists in the gathering and presentation of news. It will consider such eternal topics as objectivity, sensationalism, giving the audience what it needs or what it wants, invasion of privacy, and the public's right to know. This course emphasizes class discussion. There will be projects, group presentations, a journal, midterm and final. Two textbooks and a course pack. (Stevens)
404. Media and the Marketplace. Comm. 103, 202, and upperclass standing. (3). (Excl).
This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. (Buckley)
405. The Media and the Arts. Comm. 103 and upperclass standing. (3). (HU).
With an emphasis on popular culture and television, this course examines the role of popular arts as a creator of meaning and identity for audiences. Students learn interpretive, critical methods for looking at mass media artifacts. The course investigates a variety of story forms that weave through culture including the epic, the romance, melodrama, mystery and satire. In addition to examining these story forms in television, the course also takes up historical developments in "new" journalism, advertising and film and their connections to narrative tradition. Four 4-5 page papers with rewrites possible. Two exams. (Campbell)
410. Introduction to Group Communication. Junior standing. (3). (Excl).
Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. (Storey)
420/Poli. Sci. 420. Politics and the Mass Media. Pol. Sci. 111, 300, 410, or 411. (4). (Excl).
See Political Science 420. (Semetko)
425. Introduction to Radio and Television Directing. Comm. 421. (3). (N.Excl).
This course is designed to give students experience in studio production and directing of radio and television programs. Students will learn the fundamentals of live-on-tape production and receive practical experience in planning, writing, producing, directing and performing in radio and television programs. Evaluation will be based primarily on production exercises. Instruction will consist of lectures, laboratory exercises and in-class critique of student work. Students must be present at first lecture and lab session to maintain enrollment. (Cody and Young)
427. Preparation of Radio and TV Continuity. Junior standing. (3). (Excl).
This course is designed to give students experience in writing various types of radio and television continuity. The writing assignments include: radio and television commercials, public service announcements, broadcast editorials, feature talks, continuity for radio or television shows which feature music, comedy scripts and planning of hour-long documentaries for which seven to ten minutes of narrative connective material are written. Emphasis is on use of language and visuals to influence viewer perception, as well as adapting writing to script formats and precise lengths of time as required by the profession. Instruction is through lecture, written comments on scripts, individual conferences, critical in-class analysis by peers, and evaluation and analysis of professional scripting through the use of video and audio tapes. Students are expected to attend the class regularly and to participate in class discussion. You must be present at the first class meeting to maintain your enrollment. (Sarris)
500. Seminar. Open to senior concentrators. (3). (Excl). May be repeated for credit.
Section 024. COMMUNICATION AND PUBLIC OPINION. An exploration of the role of communication in shaping public opinion. The seminar focuses on public opinion formation and change primarily as social and communicative processes. Broad conceptual issues are first examined by reviewing social-philosophical (or "classical") writings and later empirical approaches to public opinion. Communication and opinion formation and change are then investigated across several levels of analysis – in individuals, in social groups, and in society at large – through a review of relevant research in psychology, sociology, political science, and mass communication. Seminar and tutorial meetings, with extensive reading and required paper. (Price)
518. Cross-Cultural Communication. Senior standing or permission of instructor. (3). (Excl).
This seminar is an examination of some of the major issues concerning the nature of international communication. We will cover such topics as: the flow of information across national boundaries, the unequal distribution and access to information world-wide, the varying points of views concerning the new world information order, the world-wide consequences of the information age. A major concern of the course is to understand how communication and media presently operate and to consider these implications for its future operation in a world-wide context. There well be some lecturing, particularly early in the course. Students will be required to write a major paper and complete a take home final exam. (Allen)
521. History of the Motion Picture. Upperclass standing. (3). (Excl).
Emphasizing the history of the Hollywood studio system during the 1930s and 1940s, this course will challenge students to make sense of the complex economic, technological, and social influences that governed the evolution of the American sound film. About half the class meetings will be devoted to lectures and the other half to viewing representative films of Hollywood's major and minor studios. Scheduled exams (of the essay and fill-in-the-blank type) and unscheduled quizzes ("pop tests") will account for 75% of the final grade; attendance, written assignments, and special out-of-class activities will account for the other 25% of the grade. (Reeves)
522. Film Theory. Upperclass standing. (3). (HU).
This course surveys the major theories and aesthetics of motion picture art through an examination of the important writings of Eisenstein, Pudovkin, Bazin, Arnheim, Lindsay, Munsterberg, Kracauer, Bluestone, Youngblood, Sontag, Monacao, etc. Unit topics will include novel-into-film, film versus theater, theories of the documentary/docudrama, film versus video, the colorization dilemma, auteur versus collective-art theories. The course will take a seminar-discussion approach with grading based on class reports, a paper and one examination. An introductory film course is recommended as a prerequisite but not required. (Beaver)
525. Radio and Television News and Special Events. Comm. 425 or permission of instructor. (3). (Excl).
Designed to immerse students in basic radio and TV news writing techniques, this course additionally offers critical analysis of historical and current trends in broadcast news. (Campbell)
528. Advanced Television Writing. Comm. 428 or permission of instructor. (3). (Excl).
This course is designed expressly for students who are seriously considering a writing career in television's storytelling industry. Consequently, assignments in this course will emphasize writing skills associated with television's collaborative production process. These assignments include: adapting a short story to the small screen; collaborating with others on scripting an installment of an existing hour-long series; supervising, evaluating, and rewriting the work of another writing team; and, finally, writing an original movie made for television. Although some lecture material will be presented during the first part of the term, most class meetings will be devoted to discussion sessions and story conferences. (Reeves)
553. Media Economics. Comm. 404 or permission of instructor. (3). (Excl).
This course is designed for upperclass and graduate students who want to understand the economics of the media. The first three lectures cover economic technology and applications. Then market strategy, industry trends and concentration trends are covered in four lectures. The third block analyzes the media firm financially – buying and selling of television stations. The fourth block of five lectures covers management, organization, new products, and developments. The basic aim of the course is to help students in journalism and communication understand the economic environment that the firm must operate in to survive. Another aim is to dispel the idea that marketing and financial expertise should naturally stop an editor from creating, running or controlling a media organization. Students should have economics, statistics, and accounting courses and have taken Communication 404. A term paper and final exam is required. (Currier)
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