100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (Excl).
This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in teaching, law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Storey)
103. Media of Mass Communication. Not open to seniors. (4). (SS).
This course examines (1) the political, economic and historical context in which American mass media of communication perform, (2) the structure and functioning of the broadcasting, newspaper, magazine, book publishing, sound recording, and film industries and (3) the effects of these media on contemporary society and culture. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts constitute required reading: Dominick, THE DYNAMICS OF MASSCOMMUNICATION, and Atwan, Orton, and Westerman, AMERICAN MASS MEDIA. (Tyman)
202. Freedom of Expression. Comm. 103. (3). (SS).
This lecture course seeks to define free expression and to show how freedom of speech and press evolved. It weighs the personal and societal benefits from unrestricted freedom against societal interests in preserving order, reputations and morals. It considers ethical, as well as legal, restraints. All exams (two hourlies and a final) are machine-graded, multiple-choice. There are no term papers. Required for Communications concentrators. (Lowenstein)
250. Information Gathering for the Mass Media. Comm. 103 and concentration in Communication; sophomore and junior only. (3). (Excl).
This course teaches the strategies used in seeking information and evaluating its validity in a number of mass media applications, including journalism, broadcasting, marketing, media research and public relations. The basic approach combines research methods used by librarians and journalists in a problem-solving model that applies to many tasks in the information industry. Institutional, human, library and data base sources are examined. A computer game helps introduce the search strategy model. The course will be taught with three lectures, and will make use of several short weekly assignments. There will be a midterm and a final. Preference is given to Sophomores and Juniors who are Communication concentrators. The course should be taken prior to other writing courses in the department. Course pack readings and texts. (Marzolf)
290. News Writing. Comm. 250 and sophomore standing. (3). (Excl).
This course teaches the fundamentals of newspaper reporting and writing for general audiences. Areas to be covered include: defining news, copy editing, AP style, leads, story organization, reporting basic news stories, covering speeches/meetings/press conferences, interviewing techniques and descriptive writing. An ability to type is essential. In addition to assigned texts, students will be expected to read daily newspapers. Weekly discussion sessions and on-deadline writing labs will be led by supervised teaching assistants. Periodic quizzes on course material and current events will be given. There is no midterm nor final exam. Students are evaluated on class participation and writing performance of both in-class exercises and take-home projects. Communication 290 is part of the departmental undergraduate writing sequence and is a mandatory prerequisite for the ECB-credit Communication 302. (Kubit)
302. Writing for Mass Media. Comm. 290. (3). (Excl). May be repeated for a total of 6 credits with permission of concentration advisor.
Students do advanced reporting and writing for magazines and newspapers. Emphasis is on style, story development and research. Appropriate markets and audiences are studied. Weekly assignments plus longer articles of publishable quality are required. (Kubit)
310(210/412). Persuasive Communication. Comm. 103. (3). (HU).
In this lecture course, we will investigate the ways in which people try to influence the attitudes and behavior of others. The topics covered should be of special interest to people who are concerned with public relations, labor-management problems, advertising directed toward social issues, and social action programs. There will be one final, a group project, and two individual projects. Student class participation will be counted toward the final grade. (Allen)
312(212). Communication and Contemporary Society. Comm. 103 and concentration in Communication. (3). (HU).
The course will consist of a series of lectures by U of M and outside specialists on issues currently facing the mass media. The survey will cover radio, TV, film and print media from a number of legal, economic, historical and other viewpoints. There will be two required texts, two papers during the term and two exams, one midterm and one final. (Schumacher)
401. Selected Theories of Communication. Comm. 103 and junior standing. (3). (SS).
The course provides a discussion of communication theories with special emphasis on mass communication institutions, processes and effects. Students will learn the fundamentals of theory reading and evaluation, and will demonstrate their knowledge of these skills through two essay exams, a research paper, and discussion section assignments. Required readings include a course pack and several texts. (Press)
403. Ethics of Journalism. Comm. 103, 202, and junior standing. (3). (Excl).
With a focus on television, this course examines approaches to the criticism of mass media. The first part looks at critical approaches from effects and functional studies to aesthetic and mythic analyses. The second part of the course applies analysis to selected television genres – soap operas, sitcoms, variety and talk shows, children's programming, MTV, and news, among others. The course will investigate social, aesthetic and moral issues confronting television and suggest strategies for understanding and confronting these issues. (Bishop)
404. Media and the Marketplace. Comm. 103, 202, and upperclass standing. (3). (Excl).
This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. (Buckley)
409. The Michigan Journalist. Comm. 290 or permission of instructor. (3). (Excl).
This course teaches editing for print media: newspaper, newsletter and magazine. Students will be expected to write articles and features to be edited in class. There are several laboratory exercises, including headline writing and page layout. The final project will be a prototype issue of the MICHIGAN JOURNALIST, a student laboratory publication. Sessions will be held in a microcomputer writing lab and students must be familiar with the Zenith or IBM personal computer and word processing procedures. (Green)
410. Introduction to Group Communication. Junior standing. (3). (Excl).
Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. (Storey)
421. Introduction to Radio and Television. Upperclass standing. (3). (N.Excl).
Part of the course will be lectures/discussions on the basic radio/television production principles, methods, business, programming, aesthetics, effects, etc. as well as the tools of broadcasting, and part of the course will be a lab in which the students will apply their acquired knowledge of radio/TV production principles, methods, disciplines and techniques. Grading will be based on tests, including a final exam, radio/TV lab projects and other written assignments. Students must be present at the first lecture and lab session to maintain enrollment. This course is a prerequisite to Communication 425 which is devoted to radio/television production. (Cody, Young)
425. Introduction to Radio and Television Directing. Comm. 421. (3). (N.Excl).
This course is designed to give students experience in studio production and directing of radio and television programs. Students will learn the fundamentals of live-on-tape production and receive practical experience in planning, writing, producing, directing and performing in radio and television programs. Evaluation will be based primarily on production exercises. Instruction will consist of lectures, laboratory exercises and in-class critique of student work. Students must be present at first lecture and lab session to maintain enrollment. (Cody, Young)
427. Preparation of Radio and TV Continuity. Junior standing. (3). (Excl).
This course is meant to attract students who are interested in learning how to write and evaluate non-dramatic, non-news scripts for radio and television. The writing assignments include: radio and television commercials, public service announcements, broadcast editorials, and comedy scripts. Ultimately, these assignments are designed to acquaint students with the demands of working in a professional situation where writers are expected to: 1) conform ideas to precise time limitations; 2) observe accepted formats; 3) submit work prior to deadlines; and 4) prepare copy that is creative, entertaining, and/or persuasive. Class meetings will be organized around lectures, viewings, and analysis/discussion sessions. Finally, students taking this for ECB credit will have an opportunity to revise and resubmit selected assignments. (Reeves)
521. History of the Motion Picture. Upperclass standing. (3). (Excl).
Emphasizing the history of the Hollywood studio system during the 1930s and 1940s, this course will challenge students to make sense of the complex economic, technological, and social influences that governed the evolution of the American sound film. About half the class meetings will be devoted to lectures and the other half to viewing representative films of Hollywood's major and minor studios. Scheduled exams (of the essay and fill-in-the-blank type) and unscheduled quizzes ("pop tests") will account for 75% of the final grade; attendance, written assignments, and special out-of-class activities will account for the other 25% of the grade. (Reeves)
522. Film Theory. Upperclass standing. (3). (HU).
This course surveys the major theories and aesthetics of motion picture art through an examination of the important writings of Eisenstein, Pudovkin, Bazin, Arnheim, Lindsay, Munsterberg, Kracauer, Bluestone, Youngblood, Sontag, Monacao, etc. Unit topics will include novel-into-film, film versus theater, theories of the documentary/docudrama, film versus video, the colorization dilemma, auteur versus collective-art theories. The course will take a seminar-discussion approach with grading based on class reports, a paper and one examination. An introductory film course is recommended as a prerequisite but not required. (Beaver)
528. Advanced Television Writing. Comm. 428 or permission of instructor. (3). (Excl).
This course is a workshop designed for students who have already had some experience writing screenplays. The primary assignment is the completion of an original script for a feature film or made-for-TV movie, or two one-hour scripts for episodic television dramas. Although some lecture material will be presented during the first part of the term, most class meetings will be devoted to discussion and story conferences. (Watson)
553. Media Economics. Comm. 404 or permission of instructor. (3). (Excl).
This course is designed for upperclass and graduate students who want to understand the economics of the media. The first three lectures cover economic technology and applications. Then market strategy, industry trends and concentration trends are covered in four lectures. The third block analyzes the media firm financially - buying and selling of television stations. The fourth block of five lectures covers management, organization, new products, and developments. The basic aim of the course is to help students in journalism and communication understand the economic environment that the firm must operate in to survive. Another aim is to dispel the idea that marketing and financial expertise should naturally stop an editor from creating, running or controlling a media organization. Students should have economics, statistics, and accounting courses and have taken Communication 404. A term paper and final exam is required. (Buckley)
555. Media History. Comm. 400 or permission of instructor. (3). (Excl).
A seminar (20 student maximum) employing a historical/critical approach to American broadcasting in the decade of the 1960s. Readings will consist of a variety of qualitative and quantitative studies of both news and entertainment programming. Each student is required to undertake a research project examining the relationship between broadcasting and some form of social change during the era. Weekly viewing/discussion sections will consider issues of broadcast history including regulation, impact on political behavior, emerging programming traditions and aesthetics of popular culture. (Watson)
557. Media Law. Comm. 530 or 531, and 600; or permission of instructor. (3). (Excl).
A case method study of the First Amendment and other legal principles related to the rights and responsibilities of the mass media with emphasis on news gathering, libel, privacy, and obscenity. Students will read approximately 120 appellate court decisions (contained in a course pack) and must be prepared to discuss and analyze these decisions in class. Because the course materials and the application of the legal principles developed are cumulative, the evaluation of students is based primarily on the final examination. (Murray)
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