100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (Excl).
This course is recommended for students who will be pursuing degrees or careers in teaching, law, business, administration, or politics and others who are concerned with communicating effectively with the general public. Course topics include audience and speech analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourages them to develop and present messages which have maximum audience impact. [Cost:1] [WL:1] (Smith)
103. Media of Mass Communication. Not open to seniors. (4). (SS).
This course will examine (1) the organization and operation of the mass media in society, as well as (2) the influence of the mass media on individuals and society. The overall approach of Communication 103 will be to first understand how the media organization is structured, and then to cover the facts available about media effects. Topics discussed in relation to effects include violence, pornography, knowledge, beliefs, behavior, advertising, news, campaigns. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on three one-hour examinations. The required texts are: Reeves & Hawkins EFFECTS OF MASS COMMUNICATION; and another to be named later. There will also be a course pack. [Cost:2] [WL:1] (Oshagan)
202. Freedom of Expression. Comm. 103. (3). (SS).
This course focuses on First Amendment protection of speech and expression. There is study of US Supreme Court decisions and general principles of First Amendment law. Topics covered include civil rights protests, television and film censorship, book-banning, libel, advertising restrictions and free speech on university campuses. There are 3 exams of equal weight and students may write extra credit papers. [Cost:1] [WL:1] (Lowenstein)
250. Information Gathering for the Mass Media. Comm. 103 and concentration in Communication; sophomore and junior only. (3). (Excl).
This course teaches the strategies used in seeking information and evaluating its validity in a number of mass media applications, including journalism, broadcasting, marketing, media research and public relations. The basic approach combines research methods used by librarians and journalists in a problem-solving model that applies to many tasks in the information industry. Institutional, human, library and data base and special sources are examined. A computer game helps introduce the search strategy model. There are lectures and weekly assignments. There is a final project, not a final exam. Preference is given to Sophomores and Juniors who are Communication concentrators. The course should be taken prior to other writing courses in the department. [Cost:2] [WL:1] (Marzolf)
290. News Writing. Comm. 250 and sophomore standing. (3). (Excl).
Covers the fundamentals of newspaper reporting and writing, including defining news, locating stories, documentation, interviewing, clarity in writing, news coverage strategies and copy editing. Weekly assignments. [Cost:2] [WL:1] (Hall)
302. Writing for Mass Media. Permission of instructor. (3). (Excl). May be repeated for a total of 6 credits with permission of concentration advisor.
Section 002 – Students do advanced reporting and writing for magazines and newspapers. Emphasis is on style, story development and research. Appropriate markets and audiences are studied. Weekly assignments plus longer articles of publishable quality are required. [Cost:2] [WL:1] (Kubit)
Section 003 – This course will focus on feature writing, and as such, will work to perfect newsgathering and writing skills, and will address questions of style, content, ethics, and accuracy. Writing assignments will include personality profiles, UM/Ann Arbor feature stories, news-based features, holiday stories, team features, movie/theatre reviews, and opinion pieces. Readings will be drawn from anthologies and current writing of established journalists. [Cost:1] [WL:1] (Smith)
Section 004 – This course is designed to improve general writing skills and develop specialized media writing styles including news release, speech, brochure, advertising, business memorandum, broadcast, video mini-documentary, and technical writing for annual reports, position papers and marketing/public relations planning. Students are exposed to basic skills required in corporate communication. The current and future underlying management theories of the corporate culture and how corporate policy and goals affect American society and specific market populations will be analyzed and evaluated. Critical thinking regarding corporate responsibility for the 90's and into the 21st century will be encouraged. A final writing project replaces the standard final exam and represents sixty percent of the grade. Method of instruction includes lecture/discussion and writing lab work. For the Winter Term, 1990, Communication 250 and/or permission of instructor is required. [Cost:2] [WL:1] (Moseley)
310(210/412). Persuasive Communication. Comm. 103. (3). (Excl).
In this lecture course, we will investigate the ways in which people try to influence the attitudes and behavior of others. The topics covered should be of special interest to people who are concerned with public relations, labor-management problems, advertising directed toward social issues, and social action programs. There will be one final, a group project, and two individual projects. Student class participation will be counted toward the final grade. [Cost:2] [WL:1] (Allen)
312. Communication and Contemporary Society. Comm. 103 and concentration in Communication. (3). (Excl).
The course will consist of a series of lectures by U of M and outside specialists on issues currently facing the mass media. The survey will cover radio, TV, film and print media from a number of legal, economic, historical and other viewpoints. There will be two required texts, two papers during the term and two exams, one midterm and one final. [Cost:2] [WL:1] (Schumacher)
400. The Media in American History. Comm. 103, 202, and upperclass standing. (3). (SS).
This lecture course places the development of American mass media in broader social, economic, and political perspectives. While there are no specific prerequisites, a general grounding in American history is recommended. Grades are based on one or two hourly exams which are a mix of short-answer and essay questions, plus a final comprehensive examination. A research paper may be assigned. [Cost:1] [WL:1] (Stevens)
401. Mass Communication Theory: Selected Topics. Comm. 103 and junior standing. (3). (Excl).
Examines communication theories with special emphasis on mass communication institutions, media processes and effects. Students learn the fundamentals of theory reading and evaluation. [Cost:2] [WL:1]
403. Ethics of Journalism. Comm. 103, 202, and junior standing. (3). (Excl).
This course will examine standards of performance and codes of conduct for journalists. Students will apply those standards and codes to real and hypothetical cases and situations faced by journalists in the gathering and reporting of the news. Class discussion will be emphasized. [Cost:1] [WL:1] (Bishop)
404. Media and the Marketplace. Comm. 103, 202, and upperclass standing. (3). (Excl).
This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. [Cost:2] [WL:1] (Buckley)
406. Mass Communication Research. Comm. 401 and upperclass standing. (3). (Excl).
An introduction to the logic and techniques of social scientific research in mass communication. The course will address (a) methods of framing media research questions, and (b) techniques for gathering and interpreting empirical observations in an effort to answer these questions. It aims at enabling students to evaluate critically the validity of research findings and conclusions. In completing the course, students should also acquire an adequate background in communication research methodology to pursue their own ideas, if they choose, from initial conceptualization of the research question to final conclusions. Text: Babbie, E., THE PRACTICE OF SOCIAL RESEARCH, 4th edition, Belmont, CA.: Wadsworth, 1986, plus course pack. [Cost:2] [WL:1] (Price)
420/Pol. Sci. 420. Politics and the Mass Media. Pol. Sci. 111, 300, 410, or 411. (4). (Excl).
Section 001 – See Political Science 420-001. (Semetko)
Section 002 – See Political Science 420-002. (Williams)
425. Introduction to Radio and Television Directing. Comm. 421. (3). (Excl).
This course is designed to give students continued experience in planning, writing, producing, directing and performing in radio and television productions, and to provide further insight into the concepts and issues of electronic media production. Productions will be both in-studio and on-location. Evaluation will be based primarily on production exercises, short papers and exams. Instruction will consist of lectures, laboratory exercises, guest speakers, and in-class analysis and critique of student and professional-broadcast programming. Students must have completed Communication 421. All television labs are held at the Stasheff Studio; students should allow for travel time. [Cost:2] [WL:Students MUST be present at the first lecture AND lab session to maintain space in the course. Missing the first class meeting without prior notification of instructor will result in loss of place in the class.] (Sarris, Young)
427. Preparation of Radio and TV Continuity. Junior standing. (3). (Excl).
Section 001 – In this course students will learn to prepare and evaluate non-dramatic program material for radio and television. The weekly writing assignments include commercials, public service announcements, commentaries, editorials, and documentaries. Creative work must be put into proper script format and written for precise lengths of time. Instruction is provided through lectures, assignment comments, individual conferences, evaluation and analysis of professional scripting through the use of video and audiotapes. Students are expected to attend each class session and participate in discussions. A final exam, based on the textbook as well as class discussions, is given. [Cost:1] [WL:1] (Watson)
Section 002 – See description above. (Mascaro)
Section 003 – This is a writing course dedicated to an understanding of the special requirements of television and film. Classes will be primarily of the lecture type and emphasis will be placed both on script format and creative reviews. Occasionally we will watch examples of specific television genres. Any television production courses will provide a helpful background but are not a prerequisite. Students will be evaluated on the basis of six writing assignments, one quiz, and class participation and attendance. [Cost:2] [WL:1] (Hall)
500. Seminar. Open to senior concentrators. (3). (Excl). May be repeated for credit.
Section 001 – JAZZ AS A MEDIUM. The seminar will look at the world of jazz through various approaches: historic, economic and critical. Focus will be more on the history and impact than on the music itself but there will be extensive use of recordings and some live demonstrations. By focusing on the careers of a few figures, it will seek to show how some succeeded by communicating their talent and personas, while others failed to attain the first rank. For example, how did Benny Goodman become the "King of Swing" or Louis Armstrong "Ambassador Satch?" How did Black bands and singers overcome the problems of radio airtime and performances in leading hotels? What has been the role of jazz publications, disc jockeys and record companies in promoting artists? Students will present regular reading and listening reports and prepare one research paper. There will be midterm and final examinations. [Cost:2] [WL:1] (Brooks, Schumacher)
Section 002 – LEGAL AFFAIRS – COVERING THE COURTS. Examines the legal system and how to cover it. Coverage will concentrate on criminal and civil courts, but will touch on bankruptcy, probate and administrative courts, as well as related subjects like prisons, pardons, grand juries, and juvenile crimes. Evaluation will be based on field work in the courts and stories written for class. Instruction will include lecture, field assignments and discussion. [Cost:2] (Hall)
521. History of the Motion Picture. Upperclass standing. (3). (SS).
Emphasizing the Hollywood studio system during the 1930s and 1940s, this course challenges students to make sense of the complex economic, technological, and social influences governing the history of the American sound film. During Black History Month, the course focuses on African American images in Hollywood films and the history of Black independent filmmaking. About half the class meetings are devoted to lectures and the other half to viewing representative films of Hollywood's major and minor studios. In addition to these in-class screenings, students must also attend a required Tuesday night viewing lab. Scheduled exams (of the essay and fill-in-the-blank type) account for 66% of the final grade; a 10-15 page history paper accounts for the other 33% of the grade. [Cost:3] [WL:1] (Reeves)
522. Film Theory. Upperclass standing. (3). (Excl).
This course surveys the major theories and aesthetics of motion picture art through an examination of the important writings of Eisenstein, Pudovkin, Bazin, Arnheim, Lindsay, Munsterberg, Kracauer, Bluestone, Youngblood, Sontag, Monacao, etc. Unit topics will include novel-into-film, film versus theater, theories of the documentary/docudrama, film versus video, the colorization dilemma, auteur versus collective-art theories. The course will take a seminar-discussion approach with grading based on class reports, a paper and one examination. An introductory film course is recommended as a prerequisite but not required. [Cost:2] [WL:1] (Beaver)
553. Media Economics. Comm. 404 or permission of instructor. (3). (Excl).
Detailed examination of the economics of the media, including technology, market strategy and industry trends, buying and selling, management and product development. [Cost:2] [WL:1] (Nielsen)
555. Media History. Comm. 400 or permission of instructor. (3). (Excl).
Section 002 – AMERICAN BROADCASTING IN THE 1960s. A seminar (20 students maximum) employing an historical/critical approach to American broadcasting in the decade of the 1960s. Readings will consist of a variety of qualitative and quantitative studies of both news and entertainment programming. Each student is required to undertake a research project examining the relationship between broadcasting and some form of social change during the era. Weekly viewing/discussion sections will consider issues of broadcast history including regulation, impact on political behavior, emerging programming traditions and aesthetics of popular culture. [Cost:2] [WL:1] (Watson)
Section 003 – THE SOCIOLOGY OF MASS COMMUNICATIONS. This is a Collegiate Fellows section; see page 3 of this COURSE GUIDE for a complete list of Collegiate Fellows courses. This course will be offered during the Winter Term of 1990. The business of the seminar will be to consider sociological issues in the study of mass communications. Among the topics covered will be the relationship of "mass communications" to culture: issues concerning "high culture" and "popular culture"; factors determining the shape of popular culture in our society; influences on the production, distribution, and interpretation of images in our society: How shall we understand the place of mass-manufactured, mass-marketed images in the life of modern societies? What kind of social process unifies, or disunifies, the production and consumption of images? What sort of politics takes place in the production of them? The history of theoretical debates about these questions in sociology will be considered. Readings will include selections from Tocqueville, Critical Theory of the Frankfurt School, the neo-Marxist British New Left ("British Cultural Studies"), French Cultural Theory (Foucault; Derrida; Bourdieu), Feminist Cultural Theory (French, British, and American). Discussions will be lively. Students will prepare a research paper on a topic of their own choosing in relation to course issues. Permission of instructor is required. [Cost:4] [WL:3] (Press)
557. Media Law. Comm. 530 or 531, and 600; or permission of instructor. (3). (Excl).
Section 001.A case method study of the First Amendment and other legal principles related to the rights and responsibilities of the mass media with emphasis on news gathering, libel, privacy, and obscenity. Students will read approximately 120 appellate court decisions (contained in a course pack) and must be prepared to discuss and analyze these decisions in class. Because the course materials and the application of the legal principles developed are cumulative, the evaluation of students is based primarily on the midterm and final examinations. [Cost:2] [WL:2] (Murray)
Section 002 – This course focuses on First Amendment protection of speech and expression. There is study of US Supreme Court decisions and general principles of First Amendment law. Topics covered include civil rights protests, television and film censorship, book-banning, libel, advertising restrictions and free speech on university campuses. There are 3 exams of equal weight and students may write extra credit papers. [Cost:1] [WL:1] (Lowenstein)
559. Foreign Correspondence. Permission of instructor. (3). (Excl).
The seminar compares news organizations on a cross-cultural basis by monitoring how publications and broadcast organizations cover the same news event. Students select organizations from around the world, research them, and report to the class. Reading knowledge of a foreign language is preferred. [Cost:2] [WL:1] (Eisendrath)
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