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Professor of PsychologyProfessor of StatisticsProfessor of MarketingResearch Professor, Research Center for Group Dynamics
Department of PsychologyUniversity of Michigan3243 East Hall/1004 East HallAnn Arbor, MI 48109-1109
Office Location(s): 3008 East Hall
My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics.
For more information on Professor Gonzalez's research please visit The Gonzo Lab website.
For a complete list of publications please see Professor Gonzalez's CV.
Department of Statistics
439 West Hall1085 South University
Ann Arbor, MI