Student Presentations: Planet Blue Ambassadors Guerrilla Marketing


Apr
22
2013

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  • Host Department: Program in the Environment
  • Date: 04/22/2013
  • Time: 11:00AM - 11:35 AM

  • Location: 1046 Dana

  • Description:

    The students in “ENVIRON/RCIDIV 391: Sustainability & the Campus” invite you to presentations of their semester-long projects with University staff. 

    Planet Blue Ambassadors Guerrilla Marketing
    Students conducted a creative "guerrilla" marketing campaign to promote student engagement in the new Planet Blue Ambassadors program, which launched in January.  The program features an online training on sustainability. Open to all faculty, staff and students, completion of the training certifies the University community member as a “Planet Blue Ambassador.”  Key to the program’s success is a launch that goes beyond traditional marketing into a more creative way to reach the interested but not engaged students.

    Sponsor: Nicole Berg, Planet Blue Ambassador Program Coordinator at the Graham Institute

     

    Other Upcoming Presentations of "Sustainability & the Campus"

    Monday (April 22nd):
    -11:35-12:00  Cleaning with Magic Water in the Residence Halls

    Please contact Mike Shriberg (mshriber@umich.edu) for more information about this course or these projects.