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Soo Young Bae is interested in the far-reaching social and political impact of new communication technologies, with a particular focus on the dynamics of user interaction and information flow in social media platforms. Her program of research explores how the flow of news and information becomes increasingly ingrained in existing social relationships, and how it shapes our attitudes, behaviors, and relation to one another. Her current research takes a more holistic approach to examining human communicative behavior in social media by utilizing big data analytics.
5370 North Quad105 South State Street
Ann Arbor, MI