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The Capitals of Videoland: Specialty Video Stores and the Distribution of Cinematic Wealth
Assistant Professor Dan Herbert will present material from his new book Videoland: Movie Culture at the American Videostore (UC Press, 2014), which details the impact video rental stores had on American movie culture over the last several decades. This talk will focus on how video stores altered movie "distribution," understood here in two interrelated ways: as the movement of commodities from producers to consumers and also as the allocation of resources within a social field. Using a handful of specialty video stores as case studies, including Scarecrow Video in Seattle and Vidiots in Santa Monica, Herbert shows how some video stores have centralized and circulated a considerable about of "cinematic wealth" within specific social contexts.