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Petra Armstrong

Associate Dean for Graduate Programs & Faculty Affairs, Professor of Sport Management

Office Location(s): 3139 Observatory Lodge
Phone: (734) 647-3027

  • Fields of Study
    • Kinesiology
  • About

    Dr. Ketra L. Armstrong is currently the Associate Dean for Graduate Programs and Faculty Affairs and a Professor of Sport Management in the School of Kinesiology at the University of Michigan (UM). Dr. Armstrong’s scholarship converges on the topics of race, gender, and the social psychology of sport/leisure consumption and the management thereof. Her research has been or will be featured in numerous journals (Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport and Social Issues, Journal of Sport Behavior, Innovative Marketing, Journal of Black Psychology, Journal of Black Studies, Western Journal of Black Studies, and others). She received the 2001, Outstanding Probationary Faculty Research Award from The Ohio State University; she received the 2002 Young Professional Award from the American Association of Active Lifestyle and Fitness; she co-authored an article that received the 2004 Outstanding Research Award by the Sport Marketing Association; she conducted national research for Essence Magazine on Black Women’s Fitness; in 2008 she was inducted as a Research Fellow by the North American Society for Sport Management, and in 2011 the article she co-authored ‘Market Analyses of Race and Sport Consumption’ was selected among the top 20 articles published in the past 20 years by Sport Marketing Quarterly.

    In addition to Dr. Armstrong’s scholarly pursuits, she has amassed a wealth of practical experience in the Sport Industry. She is a former NCAA Division I scholarship student athlete (basketball player), coach (women’s basketball), and athletic administrator. Over the years, she has performed integral roles in the advising/consulting, research, management, marketing, and/or media relations for numerous youth, community, collegiate, professional, and international sport events. She is a member of the UM Diversity Council, an Internal Advisory Board Member for the UM SHARP Research Center, the former Vice-President of the NCAA Scholarly Colloquium, the former President of the National Association for Girls and Women in Sport, a former Board Member of the National Women’s Hall of Fame, and a former Member of the prestigious Wade Trophy Selection Committee, Dr. Armstrong is also a freelance sport broadcaster, and received the 2001 Newsmaker of the Year Award from the Columbus, OH Association of Black Journalists. In 2010 she received the Honorary Guiding Woman in Sport Award.