90837e507522d310VgnVCM100000c2b1d38dRCRDapproved/UMICH/LSA People/GGonzalez,Rich50837e507522d310VgnVCM100000c2b1d38d____GonzalezRichgonzoDepartment of Psychology<br>University of Michigan<br>3243 East Hall/1004 East Hall<br>Ann Arbor, MI 48109-1109734.647.6785<br>734.764.7429734.764.3520Professor of Psychology<br>Professor of Statistics<br>Professor of Marketing<br>Research Professor, Research Center for Group Dynamicshttp://thegonzolab.org/wp/Gonzo LabCurriculum Vitaehttp://www-personal.umich.edu/~gonzo/gonzocv.pdf<p><span style=" text-align: left; white-space: normal; font-weight: normal; word-spacing: 0px; font-family: Helvetica, Arial, sans-serif; color: rgb(17, 17, 17); float: none; text-transform: none; font-style: normal; line-height: 24px; widows: auto; orphans: auto; font-size: 12px; font-variant: normal; text-indent: 0px; display: inline !important; -webkit-text-stroke-width: 0px; letter-spacing: normal; background-color: rgb(255, 255, 255);">My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics, which can be construed as a form of decision making.</span></p>ab237e507522d310VgnVCM100000c2b1d38d____Ph.D. Psychology, Stanford University (1990);B.A. Psychology, University of California, Los Angeles (1985)3008 East HallCognition and Cognitive Neurosciencebzuniga1383580981207jkmcdon;tzmudka;dshute;connih;lindasa;katielsc;jahowe;jocelynm;rachelbh;bzuniga;cihak;gambitabb37892f3772410VgnVCM100000c2b1d38d____50837e507522d310VgnVCM100000c2b1d38d____http://www.umich.edu/ gonzo/gonzocv.pdfCVanchorNAbbb37892f3772410VgnVCM100000c2b1d38d____50837e507522d310VgnVCM100000c2b1d38d____http://thegonzolab.org/wp/The Gonzo LabanchorNAneurosci50837e507522d310VgnVCM100000c2b1d38d____d1f7a0226de40410VgnVCM100000c2b1d38d____psychProfessorGonzo Labhttp://thegonzolab.org/wp/<p>My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics, which can be construed as a form of decision making.</p>3008 East HallAreaCognition and Cognitive Neuroscience;Social50837e507522d310VgnVCM100000c2b1d38d____da03c770c3f7e310VgnVCM100000c2b1d38d____stats<p>My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics.</p> <p>For more information on Professor Gonzalez's research please visit <a href="http://thegonzolab.org/wp/">The Gonzo Lab</a> website.</p> <p>For a complete list of publications please see Professor Gonzalez's <a href="http://www.umich.edu/ gonzo/gonzocv.pdf">CV</a>.</p>Courses TaughtBusiness Administration 860<br>Psychology 613, 614, 682, 70650837e507522d310VgnVCM100000c2b1d38d____60837e507522d310VgnVCM100000c2b1d38d____