Home, Home (Video) on the Range: Reflections on Small-Town Video Stores in 2010

Author(s): Daniel Herbert

Herbert_Video Store


I drove 5,252 miles over three weeks in July 2010 as part of my research into independently owned, small-town video rental stores in the Great Plains and Rocky Mountains. I traveled through Colorado, Idaho, Iowa, Kansas, Nebraska, Montana, and Wyoming, but not in that order. I looked at approximately seventy stores that were in operation, spotted Redbox kiosks in many places, and stumbled upon about a dozen stores that were out of business, most of which were Movie Gallery stores, which had recently declared bankruptcy.

This essay details what I saw.

Publication Information:

Name of Periodical: Media Fields Journal: Critical Explorations in Media and Space

Volume Number: 1

Year of Publication: 2010