United We Brand

By Matthew J. Adams
Jun 12, 2013 Bookmark and Share

Below the line you'll find correspondence from both Lisa Rudgers (University Vice President for Global Communications and Strategic Initiatives) and Peggy Burns (LSA's Assistant Dean for Advancement) regarding the newly launched re-branding initiative.

What you need to know:

  1. Nothing drastic will change for the Block M that has represented this institution for as long as any of us remember.
  2. LSA Development, Marketing, and Communications is urging departments to integrate the recommendations.
  3. The main contact for LSA's marketing team has been the department/unit key administrator or equivalent.
  4. All departments will receive department-specific logos for their use.
  5. Electronic media will be among the first to make the transition, primarily websites.
  6. Be a good steward with print media bearing the retiring logos.
  7. Completion of the transition to the united branding should be complete by July 2014.
  8. The Web Services and Marketing teams are putting together a roll out plan to address the branding needs of all CMS webistes.

If you have any additional questions about University branding, please visit: http://vpcomm.umich.edu/brand.



---------- Forwarded message ----------
From: Peggy Burns <pegburns@umich.edu>
Date: Mon, Jun 3, 2013 at 4:33 PM
Subject: UM Visual Identity
To: lsadeptchairs@umich.edu, ugedcddirectory@umich.edu, lkag@umich.edu
Cc: keyadsec <keyadsec@umich.edu>, deansgroup <deansgroup@umich.edu>

Dear Chairs and Key Administrators,  

As you may know, the University has just rolled out new visual identity guidelines. As noted in the message below, this is an effort to give everyone across campus a consistent look and feel with fonts, logos and messaging with the goal being to create a stronger visual presence for UM.

LSA DMC (development, marketing and communications) wants to help departments and units integrate these new recommendations into their current efforts. To that end, we'll be rolling out a package that includes department-specific logos and an LSA style guide. This will cover everything from fonts and colors to how to use the new logos. Look for these packets to be emailed on  +June 14.

We're here to be a resource for you if you have any questions about the new marketing efforts. Please email lsa-marketing@umich.edu so we can be of assistance to you.

Key Administrators, if your department or unit has someone other than you who should be the recipient of the packet on  +June 14 -- for example a specific communications or marketing person -- please email lsa-marketing@umich.edu to let us know who that person is.

Thanks in advance for all your help.



Peggy Burns
Assistant Dean for Advancement
Development, Marketing & Communications
College of Literature, Science and the Arts
University of Michigan
500 South State Street, Suite 5000
Ann Arbor, MI 48109-1382
(734)615-6264 - (734) 647-3061


---------- Forwarded message ----------
From: Lisa Rudgers <rudgers@umich.edu>
Date: Fri, May 31, 2013 at 1:22 PM
Subject: Updates to University logo and visual identity system

Dear Colleagues,

We've updated the University’s visual identity system for use across all three
campuses. The updates encourage consistency of use, and have been designed
to work well visually across a variety of platforms including the digital space.
The modifications were carefully explored and tested. We gleaned valuable
insights from academic, auxiliary, and administrative units throughout this
process, and we’re grateful for the thoughtful feedback on all the ways in which
we use logos and signatures across campus. The refreshed identity system will
be “live” on Monday June 3.

We suggest first unveiling the updated logo system with more cost-effective
communications channels of the digital space (e.g., websites, social media,
electronic documents), and then extending it to include printed materials. Please
note: We want to be good stewards of resources, so please encourage your
various departments to exhaust all existing branded print materials before
moving to the new marks.

We expect the transition to the new identity to take approximately 12 months,
with the three campuses completing the migration to the new system by July
2014. Given that we will introduce the new marks in the course of our normal
update of materials, we do not anticipate increased financial burden with the
adoption of the new system.

For additional details and information on the identity system, please visit the
brand website at www.umich.edu/brand. This is a rich, online toolkit offering
guidelines for using the logos and distinctive color palettes effectively, and
suggestions for ways to create vibrant U-M storytelling. Also, it offers templates
and current campus-wide communications policies for easy-to-find reference.
The University of Michigan’s visual identity is powerful and memorable, with the
Block M representing the distinction U-M is known for worldwide. We will now
have an even stronger, more consistent global presence.


Lisa M. Rudgers
Vice President for Global Communications and Strategic Initiatives
University of Michigan
Follow: Twitter | Pinterest | Instagram: @lisarudgers
Read: http://vpcomm.umich.edu/lisarudgers
Join the conversation: #UMsocial, #umich, #goblue