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Ted London
Senior Research Fellow, William Davidson Institute
Contact Information:
Major Projects:
- Directs the Base of the Pyramid Initiative, a program that generates research and innovative thinking on market-based strategies to effectively serve the four billion people at the base of the economic pyramid.
- Recent research on challenging conventional thinking on business strategies for emerging markets, specifically exploring the unique impacts of market-based approaches on poverty alleviation.
Country:
- Malawi
School:
- William Davidson Institute
Africa Index
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- School
- Center for Human Growth and Development
- College of Engineering
- College of Literature, Science, and the Arts
- Gerald R. Ford School of Public Policy
- Institute for Research on Women and Gender
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- School of Art and Design
- School of Kinesiology
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- Taubman College of Architecture and Urban Planning
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