COMM 409 - Seminar in Media Effects
Section: 001 Social Media Practices: New vs Enduring Principles
Term: WN 2018
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Waitlist Capacity:
With permission of department.
Advisory Prerequisites:
COMM 102 strongly recommended.
May be repeated for a maximum of 6 credit(s). May be elected more than once in the same term.
Primary Instructor:

Drawing from research in communication studies, journalism, and marketing, this course investigates the ways in which people use social media, and what social, political and economic implications their use of social media holds. Particular attention will be paid to distinguishing what is new or enduring about social media practices. How are today’s power social media users similar to or different from opinion leaders from the 1950s? What are the similarities and the differences between social media buzz and good old water cooler conversations (c.f. eWOM (electronic word of mouth) and WOM)? Has social media fundamentally changed the ways in which news is created, distributed and consumed? Is “slactivism” a new phenomenon or have we had similar concerns for disengagement in politics caused by mass media (i.e., narcotizing dysfunction)? This class will enhance students’ theoretical and practical understanding of social media practices as well as social media-related research skills.

COMM 409 - Seminar in Media Effects
Schedule Listing
001 (SEM)
4Jr or Sr
TuTh 4:00PM - 5:30PM
Note: Section reserved for Comm majors only until 12/14/2017.
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