Ever realized you have been scrolling Instagram for 20 minutes without any reason? Ever had trouble to say no to "just one more episode"? Ever lost track of time when playing a video game? A lot of our media consumption happens habitually: we run on automatic pilot and feel almost weird when going one night without checking social media before going to sleep. An emerging field of research is looking at self-control processes in media use, and the key to effective self-regulation of media consumption. But what is self-control exactly? How can we define it? Can we improve or learn it? How can we overcome our struggles with temptation and goal conflict? This interactive course provides an in-depth analysis of the cognitive, affective and motivational aspects of self-control, and delves into the relationship between media use and self-control. In what way are media challenging self-control, and do media-addictions really exist? Students will get familiarized with the classic theories of self-control and understand the underlying processes of successful vs. unsuccessful regulation of media consumption.