COMM 380 - Persuasion, Communication and Campaigns
Fall 2021, Section 001
Instruction Mode: Section 001 is  Online (see other Sections below)
Subject: Communication and Media (COMM)
Department: LSA Communication and Media
See additional student enrollment and course instructor information to guide you in your decision making.

Details

Credits:
4
Requirements & Distribution:
ULWR
Enforced Prerequisites:
COMM 102 with a minimum grade of C or better.
Repeatability:
May not be repeated for credit.
Primary Instructor:

Description

In this course, we discuss theories of persuasive communication, focusing on social psychological processes that facilitate or inhibit persuasion and other forms of social influence. We also spend considerable time discussing how to evaluate the effects of persuasive communication on individuals and groups, as well as on the design and evaluation of persuasive communications. This course is an upper level writing course that also focuses heavily on developing your writing skills. In particular, we focus on developing strong, evidence-based arguments, and communicating those arguments clearly through writing.

Required Texts: Influence: Science and Practice (5th edition) by Robert Cialdini.

Class Format:

Instruction Mode: As a DC (Distance due to COVID) course, all aspects of this course will be fully compatible with remote online learning.

Learning Mode: The weekly lectures for this course will be recorded and made available asynchronously. Discussions will required synchronous participation.

Course Testing/Assessment: Testing for this course will consist of short answers and short essays.

Schedule

COMM 380 - Persuasion, Communication and Campaigns
Schedule Listing
001 (LEC)
 Online
38441
Open
4
 
-
TBA
002 (DIS)
 In Person
38444
Closed
0
 
-
Tu 5:00PM - 6:00PM
003 (DIS)
 In Person
38445
Closed
0
 
-
Tu 6:00PM - 7:00PM
004 (DIS)
 In Person
38446
Closed
0
 
-
W 9:00AM - 10:00AM
005 (DIS)
 In Person
38490
Closed
0
 
-
Tu 3:00PM - 4:00PM
006 (DIS)
 In Person
38491
Closed
0
 
-
Tu 5:00PM - 6:00PM
007 (DIS)
 In Person
38492
Closed
0
 
-
W 9:00AM - 10:00AM

Textbooks/Other Materials

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Click the button below to view and buy textbooks for COMM 380.001

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Syllabi

Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

Click the button below to view historical syllabi for COMM 380 (UM login required)

View Historical Syllabi

CourseProfile (Atlas)

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CourseProfile (Atlas)