This course will provide a solid foundation in strategic communication with a specific focus on integrated communication planning for the continuously evolving and complex health care industry. Students will be introduced to practical application of theory around research and discovery, strategy development, creative execution and measurement. By semester end, students will have a foundational understanding of managing effective integrated communications. Strong writing skills are needed for this class.
Required Materials:
Health Industry Communication by Nancy J. Hicks and Christina Mazzola Nicols, Burlington, MA: Jones & Bartlett Learning, Second Edition, 2017
ISBN: 9781284077759
Social Media Communication by Jeremy Harris Lipschultz, New York: Taylor & Francis, Third Edition, 2021
ISBN: 978-0-367-19500-7