COMM 307 - Survey of Media Topics in the Social Sciences
Winter 2023, Section 001 - Strategic Communication in Healthcare Organizations
Instruction Mode: Section 001 is  In Person (see other Sections below)
Subject: Communication and Media (COMM)
Department: LSA Communication and Media
See additional student enrollment and course instructor information to guide you in your decision making.


Requirements & Distribution:
Waitlist Capacity:
With permission of instructor.
Advisory Prerequisites:
COMM 102, another SS course, or sophomore standing.
May be repeated for a maximum of 8 credit(s). May be elected more than once in the same term.
Primary Instructor:
Start/End Date:
Full Term 1/4/23 - 4/18/23 (see other Sections below)
NOTE: Drop/Add deadlines are dependent on the class meeting dates and will differ for full term versus partial term offerings.
For information on drop/add deadlines, see the Office of the Registrar and search Registration Deadlines.


This course will provide a solid foundation in strategic communication with a specific focus on integrated communication planning for the continuously evolving and complex health care industry. Students will be introduced to practical application of theory around research and discovery, strategy development, creative execution and measurement. By semester end, students will have a foundational understanding of managing effective integrated communications. Strong writing skills are needed for this class.

Required Materials:

Health Industry Communication by Nancy J. Hicks and Christina Mazzola Nicols, Burlington, MA: Jones & Bartlett Learning, Second Edition, 2017

ISBN: 9781284077759

Social Media Communication by Jeremy Harris Lipschultz, New York: Taylor & Francis, Third Edition, 2021

ISBN: 978-0-367-19500-7


COMM 307 - Survey of Media Topics in the Social Sciences
Schedule Listing
001 (LEC)
 In Person
1Comm St Major
MW 5:30PM - 7:00PM
1/4/23 - 4/18/23
002 (LEC)
 In Person
1Comm St Major
TuTh 1:00PM - 2:30PM
1/4/23 - 4/18/23
003 (LEC)
 In Person
MW 2:30PM - 4:00PM
1/4/23 - 4/18/23
004 (LEC)
 In Person
W 2:00PM - 4:00PM
Partial Term 3/6/23 - 4/18/23

Textbooks/Other Materials

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Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

Click the button below to view historical syllabi for COMM 307 (UM login required)

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CourseProfile (Atlas)

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CourseProfile (Atlas)