This course covers research and theory on the uses and effects of media. Emphasis is on psychological processes, such as those involved in media selection and appreciation and the facilitation or inhibition of media effects on individuals' attitudes, beliefs, emotions, and behaviors. We examine a variety of topics, keeping in mind the role that individual differences and structural phenomena play in media representation, exposure, reception, and effects. Throughout, we will focus on the complexities of developing and executing media effects research.
Required Materials:
Franzoi, S. L. & Oswald, D. L. (2021). Social Psychology, 8th ed., BVT Publishing (ISBN: 978-1-5178-1002-3)
Class Format:
Lecture twice weekly for 1.5 hours each, discussion once weekly for 1.0 hours.