Courses in Communication (Division 352)

100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (HU).

This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Storey)

101. Interpersonal Communication. Not open to seniors. (4). (SS).

This course is designed to provide students with an increased understanding of the complex processes underlying face-to-face interaction. Topics discussed include the role of perception in communication, the creation of interpersonal understanding through communication, the role of communication in the development of relationships, nonverbal communication, barriers to communication, the strategic management of interpersonal interaction, and the general structure of informal communicative transactions. Evaluation of students is based on exams and assigned papers. (This course is a pre-concentration requirement.) (Folger)

102. Communication for Educators. Open only to students who will be teaching certificate candidates. Not open to seniors. No credit granted to those who have completed 100. (3). (HU).

Communication 102 is designed to develop the communication skills necessary for effective teaching. Units include general theories of communication, nonverbal communication in the classroom, interpersonal communication between teachers and students, public speaking techniques applicable to educational environments, and facilitating group communication for instructional purposes. Course requirements usually include a midterm, a final project/examination, and three or four presentations utilizing different teaching techniques. Approximately equal emphasis is placed on oral performance and knowledge of theoretical material. (Harrington)

103. Media of Mass Communication. Not open to seniors. I and II. (4). (SS).

This course is a survey of the structure and working process of the broadcasting, newspaper, magazine, and film industries and includes an analysis of the effects of these media on contemporary society with special emphasis given to political, economic, and psychological behavior, and to social change. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts and a course pack constitute required reading. (Porter, Martin, Buckley)

202. Freedom of Expression. (3). (SS).

This lecture course seeks to define free expression today and to show how freedom of speech and of the press evolved. It weighs the personal and societal benefits from unrestricted freedom against societal interests in preserving order, reputations and morals. It considers ethical, as well as legal, restraints. All exams (two hourlies and a final) are machine-graded, multiple- choice. There are no term papers. Offered Winter Term only. Required for Communication concentrators. (Stevens)

210. Persuasive Communication. (3). (HU).

Exploration of the principles of persuasion as applied in print, broadcast, and interpersonal communication. From the theoretical perspective of balance theories of attitude change, strategies are examined for such topics as: attention, perception, credibility, identification, reinforcement, activation, logical proof, reducing resistance, verbal suggestion, and motivation. Students make two individual presentations, one oral and one written, on proposed projects of a creative, critical or experimental sort. In addition, students complete a final team project involving development of a persuasive campaign using several media. Class format involves lectures and discussion sections, readings, a final exam. Required of concentrators in Communication. (Martin)

290. News Writing. Sophomore standing. (3). (Excl).

This course teaches the fundamentals of journalistic writing for newspapers and general audiences. The ability to type is essential. Laboratories and discussion sessions are led by teaching assistants and cover topics such as journalistic writing style, news values, writing news leads, information seeking, copy editing, and interviewing. Laboratory sessions are used for writing and for editing in class. Teaching assistants also confer with students individually during the term to discuss student writing progress. Periodic performance tests are given to determine student progress in the course. (Buckley)

302. Writing for Mass Media. Comm. 290. (3). (Excl).
Section 001
An advanced journalistic writing course designed to teach students how to report on business and economics for newspapers, periodicals, television, and radio. Students will gain experience in using a variety of research methods and materials appropriate to business and economics reporting, including public documents and corporate records. Students will practice covering local news stories using a variety of formats and styles. Students will also learn how to analyze critically topical economic issues in the news, as well as the media which report these issues. (Buckley)

401. Selected Theories of Communication. (3). (HU).

The study of human communication as a social science discipline began early in the twentieth century and has grown and diversified to include such sub-fields as mass media processes and effects, persuasion, interpersonal, cross-cultural, etc. Theories to be examined in this course include Stimulus-Response, Uses and Gratifications, Modeling Theory, Socialization, Information Control/Media Systems, Information Diffusion/Social Change, Cybernetics, Persuasion-Attitude Formation, Information Society/New Technologies, Information Processing, Language and NonVerbal Coding, Symbolic Interactionism, Systems/Relational Theory. (Zoppi)

403. Analyzing the Media. Junior standing. (3). (SS).

This course examines the practices, ethics, values and performance of the modern American mass media. Students will look at the practitioners' definitions of their jobs and responsibilities, at media standards and codes of ethics and how these work out in terms of media content. Case studies and critical analysis of the media from scholars and popular writers will be used. There will be assigned texts and readings. A project and a critical analysis paper will be required. There will be a midterm and final examination. (Marzolf)

404. Media and the Marketplace. Upperclass standing. (3). (SS).

This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. (Buckley)

407. Television and Children. (3). (SS).

The course will cover how children (from birth through high school) use the media in general, and television in specific. Included in the themes are how children process content from television, why they watch, what impact viewing has on socialization, education, political views, consumer trends, etc. In addition, the role of other media will be touched on (such as music, MTV, movies) with a particular emphasis in those areas on the adolescent years. The course will examine changes in patterns of impacts as a child grows older. We will also look at efforts by consumers and government to control the media. Typically, two days of the week will be given to lecture and large discussions, and one day to viewing videos and other special presentations (including guest speakers). Depending on the abilities brought by the students, we may produce a TV program aimed at children. Other projects will include (and there may be others) short projects and papers on how children watch TV, or on differences in how programs are produced based on thematic structure. All students will complete a midterm and final exam. There will be a number of short papers. There will either be one final paper or the option of a final project. Having taken Communication 103 will help the students grasp the material for this course. Anyone interested in work on a video production should have taken Communication 421 or have related production experience. (Luker)

408. Introduction to Organizational Communication. Upperclass standing. (3). (HU).

The purpose of the course is to help students improve their understanding of communication structures and processes in the organization. The approach taken is to examine communication structures and processes at various levels of the organization: intrapersonal, dyadic, group, network and organizational levels. The emphasis is on improving one's understanding of communication behavior in organizations. For this reason, special attention is given to the study of motivation in organizational settings. Topics covered include person perception, non-verbal communication, and motivational theories at the intrapersonal level; interpersonal conflict, transactional analysis, and approaches to examining interpersonal communication (persuasion, contextual, rule-governed) at the dyadic level; decision making and problem solving approaches, role behavior, and leadership behavior at the group level; the study of formal and informal communication patterns and structures at the network level; innovation, decision-making, communication climates and design issues at the organizational level and the analysis of environmental issues, organizational scanning, and advocacy advertising at the interorganizational level.

Section 001. Students will be required to read two texts and a course pack. Grading is based on the midterm, final, and a term-long group project and class contribution. Heavy emphasis is placed on class discussion. (Monell)

409. The Michigan Journalist. Comm. 290 or permission of instructor. (3). (Excl).

The Michigan Journalist is an experimental periodical designed to permit a select group of undergraduate and graduate students to write, edit, photograph and lay-out for publication. Each of three issues put out in the term has a unifying theme. Staffers' articles explore it, reporting directly to the student editor and faculty advisor. Evaluation is based on the quality of work produced, and the individual's ability to function in a professional context. The class meets one period weekly for lab/seminar purposes; more often as the journalistic process requires. (Eisendrath)

410. Introduction to Group Communication. Junior standing. (3). (HU).
Section 001.

Section 002. Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini-lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. (Storey)

412. Elements of Persuasion. Comm. 100 or 102. (3). (HU).

This is a lecture course focusing on competing theoretical accounts of persuasion (the evidence concerning them, the problems they have encountered, etc.) and on research evidence concerning the effects of various factors on persuasion. No special background is required. The grade is based equally on each of two exams (midterm and final) and an individual project. (Allen)

420/Pol. Sci. 420. Politics and the Mass Media. Pol. Sci. 111, 300, 410, or 411. (4). (SS).

See Political Science 420. (Traugott)

425. Introduction to Radio and Television Directing. Comm. 421. (3). (HU).

This is the second in the production sequence (prerequisite 421). It is designed to advance the student's knowledge of and skills with video production with an emphasis on directing and producer skills. Grading is based on studio exercises, outside assignments, two exams, and crew work. You must be present at the first class meeting to retain your place in class. (Watson)

427. Preparation of Radio and TV Continuity. Upperclass standing. (3). (Excl).

This course is designed to give students experience in writing five or six different types of radio or television continuity. The writing assignments are as follows: a radio commercial, a television commercial, a four-minute feature talk for radio, the continuity for a radio or television show that features dance or music or both, a comedy script, written in company with two other students in the class, a five-minute television script designed for an audience of children, and the planning of an hour-long radio or television documentary for which seven to ten minutes of narrative connective material is written. There are brief lectures but students gain most of their background for writing the scripts from the textbook. The scripts are read by the instructor and a written evaluation is provided for each script. Class time is mainly taken up with the reading of scripts by the students who have written them. The scripts are then discussed and evaluated by the students and instructor. Grading is based on the quality of the scripts. Students are also expected to attend the class regularly and to take part in the discussions. You must be present at the first meeting of the class to maintain your enrollment. If you cannot be present, notify the instructor in advance. (Watson)

500. Seminar. Open to senior concentrators. (3). (Excl). May be repeated for credit.
Section 008 Science Writing Minicourse
One Credit Hour only. This minicourse will be taught by Dennis Flanagan, one of the country's most distinguished magazine editors and editor emeritus of Scientific American. Flanagan will serve as Marsh Professor for the period of January 14-February 4. The minicourse will deal with science writing and the editorial process. No text. Some scientific background helpful but not required. (Flanagan)

Section 017: Communication and Social Mobilization. We propose to examine the central place of communication in the process of mobilizing people to effect social change. Both institutionalized and uninstitutionalized efforts to (1) create or sharpen general beliefs (replace uncertainty with "meaning," organize ideology, spread perceptions of "relative deprivation"), (2) to precipitate joint action, (3) to mobilize large collectivities or "publics," (4) and to respond to Establishment efforts to restrain the communication efforts of innovational or dissident groups, deserve and will receive attention. Students will look at the theoretical literature on collective behavior, contentious gatherings, and social movements before seeking applications to contemporary social mobilization efforts: social reform movements, agitational episodes, corporate public relations, "consciousness- raising" efforts, political campaigning, public interest group agitation. Required work on which grades will be based: several written and oral installments on a substantial investigative written and oral report, participation in discussion of readings and the work of other students, a reading journal. Open to seniors with permission of instructor and to graduate students. Satisfies "Theory and Research" course requirement for concentrators. (Martin)

521. History of the Motion Picture. Upperclass standing. (3). (Excl).

This course is a historical survey of international film styles, examining through representative works the uniqueness of cinematic expression in twelve separate countries. The course analyzes the role played by the motion picture in the life of the countries surveyed as well as the social, cultural and political conditions which have given rise to ideas and styles of special national character. Among the countries examined are Germany, Italy, India, Israel, the United States, Australia, Japan, France, Russia, Poland and Great Britain. An introductory film aesthetics course is recommended but not essential. Course evaluation is based on a series of short papers and an examination. Weekly film screenings, lectures and discussions constitute course content. A nominal lab fee is charged for the film screenings. (Beaver)

552. Society and Mass Media. Graduate standing or permission of instructor. (3). (SS).

In this seminar, we will explore the processes and effects of communication. Also, we will examine various substantive issues and the accompanying evidence regarding the role of the mass media on various types of social systems. One exam and a final paper forms the basis for student evaluation. This is a graduate seminar, but undergraduates may be admitted with the permission of the instructor. (Allen)

556. International Communications. Comm. 402 or permission of instructor. (3). (SS).

The study of comparative differences among the mass communication systems of various nations in such matters as: the statutory relationships between government and the mass media; government ownership and subsidization; the role of the media in politics and governance; the training, work environment, and status of journalists; and the stipulated function of the press in national development and security. Countries discussed will vary according to the topic; the range will include Eastern Europe and the Third World. Texts and readings to be announced. Midterm, final, and two student papers required. Format: lecture and discussion. (Porter)

559. Foreign Correspondence. Permission of instructor. (3). (Excl).

Reporting International Affairs is designed to allow a select group of graduate students, hopefully with reading knowledge of a foreign language, to evaluate the quality of current media performance. The class as a whole will closely monitor US broadcasts and publications; individuals will compare these with available foreign journals. Group discussion will center around exchanges based on specific news events viewed from the cross-cultural perspective thus built into the structure of the course and be enriched by: (1) Visits of US-based foreign correspondents for accounts of their procedures; (2) Visits to international divisions of multinational corporations, to gauge the effectiveness of their communications systems; (3) Visits from diplomats for their impressions of international understanding. (Eisendrath)

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